BlackBerry Reports Sub-$1B Quarterly Revenue for Q4, Brings Back BlackBerry Bold Smartphone
March 28, 2014 2:16 PM
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This is the first time BlackBerry has had less than $1 billion in quarterly revenue since 2007.
BlackBerry is in the midst of an eight-quarter turnaround that doesn't expect to see company profitability again until 2016, so the fact that the fourth quarter earnings report shows
and slashed revenues probably isn't too surprising. But what may surprise you is BlackBerry CEO John Chen's new device strategy for a BB comeback.
BlackBerry reported revenues of $976 million in
, which was down 64 percent from the $2.7 billion it reported in the year-ago quarter. This is also the first time BlackBerry has had less than $1 billion in quarterly revenue since 2007.
BlackBerry's loss was $42 million for the quarter, which was down from the $94 million it earned a year previous. BlackBerry still has about $2.7 billion in the bank, but that's down $500 million from what it had last quarter.
To top it off, BlackBerry only sold 3.4 million smartphones for the holiday quarter, and 2.3 million of them were running older BlackBerry operating systems -- not the new BlackBerry 10 OS.
One highlight is that operating expenses are down 51 percent compared to the year-ago quarter.
"I am very pleased with our progress and execution in fiscal Q4 against the strategy we laid out three months ago. We have significantly streamlined operations, allowing us to reach our expense reduction target one quarter ahead of schedule," said Chen. "BlackBerry is on sounder financial footing today with a path to returning to growth and profitability."
Oh hey, remember us? [SOURCE: CrackBerry]
While Chen seems optimistic about the future of BlackBerry, he's looking to the past for answers. More specifically, Chen's next big move in the realm of BlackBerry devices is to relaunch the
, which is a smartphone the company previously released in 2011.
"Our customers still love the BB OS device, particularly BB7 devices," said Chen. "We’ll continue to make these devices available and support the operating system as long as there is customer demand."
The re-release of the Bold is part of Chen's focus on great keyboards and messaging features. However, the Bold wasn't so great with Web browsing and taking pictures -- which are two incredibly popular features of today's smartphones.
It's not clear where Bold will be sold exactly, but Chen added that a new manufacturing partner will make it so the antiquated phone will be sold at a profit.
Aside from bringing back old faces, Chen said there are three new smartphone designs in the making, which feature keyboards and will be introduced over the next 18 months. The BlackBerry Classic will make its way to market in Q4 2014.
BlackBerry has been plagued with troubles ever since Google's Android and Apple products have taken over the consumer market (and the 2011 outage that affected BlackBerry customers around the world didn't help, either). BlackBerry has since not only been pushed out of consumer competition, but also got the boot from many government agencies and corporate offices, which were areas that BlackBerry traditionally held down.
BlackBerry is still present in some important places, though, such as the White House. However, it was recently reported that President Barack Obama might
give up his BlackBerry
if testing with Android devices goes well.
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RE: Hard to watch anymore.
3/28/2014 2:37:23 PM
Well, what if your favorite Cell Phone OS disappeared tomorrow? Let's, for the sake of ease assume you like Android. Boom, no Android. So then what? Ok, probably iOS but what it that was gone too? Ok... so even then Windows Phone isn't too bad so... What if all three were gone? Wouldn't you prefer Blackberry over Samsung's Tizen?
No, me neither. Blackberry needs to understand that they can't keep up in the mobile space, they just operated too slowly and have been pushed out.
RE: Hard to watch anymore.
3/29/2014 3:28:53 AM
For a while anyone in my company who had a company phone had a BlackBerry. After iOS and Android came out nobody wanted them but it took us some time to adapt to the change now they have been purged. The companies and government organizations that move slower than we did is what they have for sales now but in due time, even they will migrate.
"If you look at the last five years, if you look at what major innovations have occurred in computing technology, every single one of them came from AMD. Not a single innovation came from Intel." -- AMD CEO Hector Ruiz in 2007
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