HTC CEO: "The HTC One (M8) is the Best Phone We Have Ever Launched"
March 25, 2014 11:47 AM
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New 3D camera is onboard; gorgeous metal body phone bests Samsung's GS5 in some features
On Tuesday morning, HTC Corp. (
) marked a close to
weeks of buzzing rumors
, unveiling its
Android smartphone sequel
, the flagship 2014 HTC One (M8).
I. The Launch
The Taiwanese device maker took the wraps off the fresh metal body superphone at
a pair of 11 a.m. EST press events
in New York City and London, England.
Last year the HTC One was announced prior to top Android phonemaker Samsung Electronics Comp., Ltd.'s (
) Galaxy S4. Despite garnering better reviews than the GS4, Samsung's timing coupled with legal headaches and supplier issues culminated in the HTC One underperforming in sales, a major disappointment for such an impressive device.
This year HTC has smoothed over its legal troubles (albeit at a cost) and smartly timed its flagship announcement to be after Samsung's February unveil
of the flagship Galaxy S5
, a device that largely underwhelmed and was met with lukewarm reviews.
The second-generation HTC One (M8) (2014)
HTC CEO Peter Chou boasts:
HTC One was the best phone of last year. We went the extra mile to do [the followup] the right way at the hardware level. The HTC One (M8) is the best phone we have ever launched
As it did last year, HTC continues to differentiate itself by adopting unique and bleeding edge hardware features. The highlight of the new phone is a shiny new 3D camera,
a technology HTC has been dabbling in the smartphone space
for some time now.
In addition to the new 3D camera, implemented by a pair of CMOS backface sensors based on ultrapixel technology, the hardware and firmware have received other serious tweaks as well.
The camera allows for non-3D images to undergo post-processing refocusing to create bokeh (background or foreground blur) artistic effects. The multi-frame high-speed shooting and selection proprietary tech is still onboard as well. For those familiar with the boxy Lytro adjustable focus digital camera, the idea is pretty much the same. While the 3D itself is somewhat gimmicky, the ability to refocus in post-processing at last arguably elevates the feature as more than a parlor trick.
The flash uses a dual-color LED for better light and tone balancing, a technology that Apple, Inc. (
) first used
in last year's iPhone 5S
. The phone trails the best of its peers like the Apple iPhone 5S and Nokia Oyj. (
) Lumia 1020 in daytime camera performance,
. But with the 3D and unique post-processing options HTC arguably still remains competitive with the best daytime cameras on merits of its exclusive features.
HTC CEO Peter Chou and HTC North American President Jason Mackenzie pose at the unveil event.
[Image Source: The Verge]
The battery has been enlarged 13 percent, which will likely be necessary to keep pace with the larger 5-inch screen (same resolution -- 1920x1080 pixel (1080p)), up from last year's 4.7-inch screen.
The phone has a faster processor and swaps the LPDDR2 found in last year's device for the faster,
more energy efficient LPDDR3
. One of the most welcome improvements is the inclusion of a microSD slot, a feature present in some international versions of the first generation One, but lacking in the U.S. release. The built-in NAND has shrunk in half, but that's a small price to pay for the inclusion of expandable memory. The phone also supports the new nanoSIM standard, which replaces last year's microSIM.
The phone's exclusive stereo speakers have improved since last year, particular in the bass department, but the overall sound quality has also benefited from a new amplifier chip and digital to analog converter (DAC).
II. The Full Spec
The full spec can be seen below. The good bits we highlighted in green, things that seem bad are highlighted in red, things that are a matter of opinion (e.g. screen size) or unchanged are left black.
The downsides of the HTC One are that it's grown a bit heavier and thicker with the new battery and larger screen. It remains substantially thicker than the GS5 and iPhone 5S, as well as other Android OEMs' flagship phones. But some are willing to deal with a little bit of extra weight and thickness in exchange for such an eye-and-hand-pleasing brushed aluminum metal unibody.
Given the tendency of metal-body smartphones to experience screen cracks if dropped, HTC is kindly offering a single courtesy screen replacement if the screen shatters within six months of purchase.
Externally the phone will be available in several body colors, including gold, silver, and black, all based on the same underlying brushed metal chassis.
The phone will also be paired with a unique peripheral/case, the Dot View case, which has small holes exposing some of the screen pixels, to deliver low-powered notifications in Lite Brite fashion.
As these notifications are the actual screen pixels, they're freely color capable, and there's the potential for compatible third party apps. It's unclear how HTC is selectively deactivating most of the screen and showing only some pixels, something typically only possible with OLED displays. HTC is keeping tight-lipped about the new screen, merely saying it was "LCD based". Whatever the technology it is clearly crucial to the Dot View case and it replaces the SuperLCD 3 display used in the first-generation HTC One (M7).
On the firmware front HTC is introducing Sense 6 and a new set of apps including a prettier, more efficient version of its BlinkFeed content stream UI element. Perhaps the most important firmware tweak, though, is Extreme Power Saver -- a power saving mode similar to those offered by Apple and Motorola Mobility. The mode progressive scales back processing speed and usage allowances, eventually disallowing app use when you get to a few percent of your battery. The phone can last several hours on the mode, though, allowing brief phone calls, texts, and emails to continue to stream in and be read.
By the sound of it, HTC managed to solve its battery life issues of its first-generation model with firmware, not by bloating the battery. In this regard HTC borrows one of the smartest aspects of Apple's design philosophy, a principle Samsung has largely failed to learn from.
IV. Gary Oldman Ads and Launch Dates
HTC has aired a couple of interesting commercials for the device, starring
star Gary Oldman. The commercials are a little obtuse, but in our eyes Gary Oldman being a bit obtuse is much more tolerable than those bizarre Robert Downey, Jr. commercials.
Verizon Wireless -- America's largest carrier and subsidiary of Verizon Communications Inc. (
) -- appears to be alone in having the smartphone in stock at stores today. But AT&T, Inc. (
), Sprint Corp. (
), and Deutsche Telekom AG's (
)) T-Mobile USA will all have the device in stock later this week. It is available to order on those three carriers immediately. Canada's largest carriers -- Rogers Communications Inc. (
), Telus Corp. (
), and Bell Aliant Inc. (
) -- also have the device up for order, which shipments starting this week.
The phone will be online exclusive, except at Verizon, until the first two weeks of April, when they'll arrive at carrier stores. Still this early debut gives the HTC One a 17 day sales lead on the Samsung Galaxy S5 -- a potentially dangerous scenario for the world's largest phonemaker, given the market slide in sales of the Galaxy S4 in the last six months, a slide which may signal waning consumer interest.
Release timetables for Europe and Asia were not discussed, but are expected to follow a similar format, with online sales ramping up to a full storefront launch in early April.
HTC on YouTube
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RE: Samsung marketing
3/25/2014 1:00:58 PM
And before that Motorola's "Droid" was top dog (at Verizon, at least). Things can change, though it'll be tough for HTC to oust larger Samsung.
"There's no chance that the iPhone is going to get any significant market share. No chance." -- Microsoft CEO Steve Ballmer
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