Pandora Increases Monthly Subscription Fee, Kills Off Annual Subscription Option
March 19, 2014 1:50 PM
comment(s) - last by
The price change will take effect in May
Some Pandora subscribers will see their plans or monthly rates change as the music-streaming company compensates for higher costs.
, new Pandora One users will see a price increase from $3.99 to $4.99 per month come May 2014. Existing customers, however, will stay locked into the $3.99 per month price for now.
In other words, if you've been on the fence about subscribing to Pandora One, you'll want to do so before May.
Pandora also said that it would axe its annual subscription option and instead replace it with the monthly $3.99 fee. It seems that is going into effect immediately for new customers, but those with an existing annual Pandora account will be notified of the change when their renewal time comes around.
Pandora cited growing costs for content delivery as the reason for the rates and plan changes.
"We’ve been fortunate to be able to offer Pandora One at an affordable price since its debut in 2009 at $36 per year and later with the introduction of a monthly subscription for only $3.99 per month," said Pandora. "Over this same period, the costs of delivering this service have grown considerably. For example, the royalty rates Pandora pays to performers via SoundExchange for subscription listening have increased 53% in the last five years and will increase another 9% in 2015."
Pandora isn't the only Web service feeling the pressure with content costs. Amazon recently announced that it will
up annual Prime costs
from $79 to $99 a year when current customer's renewal periods are up.
In an effort to keep customers interested, Pandora
lifted its monthly cap
on free mobile listening back in September 2013 -- just ahead of the iTunes Radio Launch.
This article is over a month old, voting and posting comments is disabled
RE: No sympathy for Pandora at all
3/19/2014 5:16:50 PM
So Big 'Music' wins again?
I don't mind paying $36 a year, I'm not tripling that just to use Spotify.
I guess I'll stick with Pandora for now but if the parasitical 'music' corporations continue with their antics then Pandora might go by the wayside as well. Maybe that's the plan? Elimination through litigation rather than innovation?
"People Don't Respect Confidentiality in This Industry" -- Sony Computer Entertainment of America President and CEO Jack Tretton
Amazon Increases Prime Subscription to $99/year Starting March 19
March 13, 2014, 8:23 AM
Pandora Lifting Listening Cap Ahead of iTunes Radio Launch
August 23, 2013, 11:11 AM
Twitter Senior VP: "Diversity is Important, But We Can’t Lower the Bar"
November 9, 2015, 9:59 AM
CNN Resorts to Internet Censorship to Promote Clinton Over Senator Sanders
October 15, 2015, 2:47 PM
Breaking Bad: How to Crash Google's Chrome Browser With Just 8 Characters
September 23, 2015, 11:08 AM
Quick Note: Amazon UK Offers £10 Back on Any Order £50 or Over
August 3, 2015, 12:05 PM
Editorial: Reddit Allows Itself to be Hijacked as a Hate Platform For Racist Bigots
July 21, 2015, 6:32 PM
Mozilla and Facebook to Adobe: It's Time to Kill Flash
July 20, 2015, 6:30 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2016 DailyTech LLC. -
Terms, Conditions & Privacy Information