Print 14 comment(s) - last by chripuck.. on Mar 21 at 8:30 AM

The price change will take effect in May

Some Pandora subscribers will see their plans or monthly rates change as the music-streaming company compensates for higher costs.
According to Pandora's blog, new Pandora One users will see a price increase from $3.99 to $4.99 per month come May 2014. Existing customers, however, will stay locked into the $3.99 per month price for now. 
In other words, if you've been on the fence about subscribing to Pandora One, you'll want to do so before May. 
Pandora also said that it would axe its annual subscription option and instead replace it with the monthly $3.99 fee. It seems that is going into effect immediately for new customers, but those with an existing annual Pandora account will be notified of the change when their renewal time comes around. 
Pandora cited growing costs for content delivery as the reason for the rates and plan changes. 

"We’ve been fortunate to be able to offer Pandora One at an affordable price since its debut in 2009 at $36 per year and later with the introduction of a monthly subscription for only $3.99 per month," said Pandora. "Over this same period, the costs of delivering this service have grown considerably. For example, the royalty rates Pandora pays to performers via SoundExchange for subscription listening have increased 53% in the last five years and will increase another 9% in 2015."

Pandora isn't the only Web service feeling the pressure with content costs. Amazon recently announced that it will up annual Prime costs from $79 to $99 a year when current customer's renewal periods are up. 

In an effort to keep customers interested, Pandora lifted its monthly cap on free mobile listening back in September 2013 -- just ahead of the iTunes Radio Launch. 

Source: Pandora

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

I don't get...
By Spookster on 3/19/2014 3:17:40 PM , Rating: 3
what the benefit it for the subscription. I've used the free version for years and as far as I can tell it just eliminates the ads. You still can only skip so many songs per hour. I can handle listening to an ad every once in awhile but not being able to skip every song I don't like is annoying. Why would I pay for that.

RE: I don't get...
By tdktank59 on 3/19/2014 3:33:26 PM , Rating: 2
No Ads,
Higher Quality Audio
Desktop Application
Custom Skins
Longer runtime (without interaction)

I dislike all ads especially when im trying to zone out and get stuff done. So to me its worth ever penny to just get rid of ads. The rest of it is all meh to me...

Personally I have been using Spotify since I can have my own playlists. Sure its 9.99 a month rather than 36 bucks a year (soon to be a bit more) for Pandora. And I can sync my music offline to my phone and/or computer so it does not use data after the initial download of the songs.

I still use Pandora since their radio is better than spotifys

RE: I don't get...
By Spookster on 3/19/2014 3:36:49 PM , Rating: 1
They have a thing on Pandora that lets you hear the difference between the higher quality and I couldn't tell the difference. I could care less about custom skins and and desktop application that IT probably won't let me install at work so being browser based is fine for me. The longer run time thing doesn't bother me. If it stops playing after a few hours I just click the continue button.

RE: I don't get...
By NihilistZerO on 3/19/2014 5:29:22 PM , Rating: 2
Get better headphones ;-)

"We can't expect users to use common sense. That would eliminate the need for all sorts of legislation, committees, oversight and lawyers." -- Christopher Jennings

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki