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Print 17 comment(s) - last by sorry dog.. on Mar 18 at 9:20 PM

Apple chief resisted idea of Apple smart TV

Walter Isaacson provided perhaps the most definitively sourced evidence that an Apple, Inc. (AAPL) smart TV was in the works.  Interviewing Steven Paul "Steve" Jobs in his best-selling biography Steve Jobs, Mr. Isaacson quoted the late executive as stating:

I'd like to create an integrated television set that is completely easy to use.  It would be seamlessly synced with all of your devices and with iCloud.  It will have the simplest user interface you could imagine. I finally cracked it.

While a new book by Wall Street Journal reporter Yukari Kane -- Haunted Empire: Apple After Steve Jobs -- doesn't go as far as to say Mr. Jobs had no intention to build the rumored Apple TV, his research suggests that Mr. Jobs' sentiments on the topic were more mixed that Mr. Isaacson's quote suggests.

At the 2010 annual Apple meeting of the company's top 100 executives, an executive allegedly asked the ailing tech icon if an Apple-branded TV set was in the works.  Mr. Kane quotes Mr. Jobs as responding immediately "no", and then elaborating:

TV is a terrible business. They don't turn over and the margins suck.

Apple TV Shiny

Of course Mr. Jobs also infamously said:

7-inch tablets are tweeners, too big to compete with a smartphone and too small to compete with an iPad.  [Increasing screen resolution on small devices is] meaningless, unless your tablet also includes sandpaper, so that the user can sand down their fingers to around one quarter of the present size.

A year after Mr. Jobs' death in Oct. 2012, Apple launched the iPad Mini.

So whether or not Mr. Kane's new account shows that Steve Jobs was convinced Apple TV wasn't ready for prime time, it doesn't necessarily means that his successor, Apple CEO Timothy Donald "Tim" Cook, won't look to roll it out in years to come.

Source: Business Insider



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RE: Steve is right
By sorry dog on 3/18/2014 9:20:14 PM , Rating: 2
I don't see the price of TV's maybe dropping, but so are the number of hours of TV watched. Sure maybe I can afford to buy a slightly larger TV considering you can get 50" for less than $600, but there are many other entertainment items vying for my disposable dollars. If my old no name 37 keeps doing the job, I'm not likely to replace it until it or the bedroom 32 breaks. The bigger TV for same money trend is gotta be hard on profit margins...


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