Quick Note: Steve Jobs on Smart TV in 2010: "TV is a Terrible Business"
March 17, 2014 5:07 PM
comment(s) - last by
Apple chief resisted idea of Apple smart TV
Walter Isaacson provided perhaps the most definitively sourced evidence that an Apple, Inc. (
was in the works
Interviewing Steven Paul "Steve" Jobs
his best-selling biography
, Mr. Isaacson quoted the late executive as
I'd like to create an integrated television set that is completely easy to use. It would be seamlessly synced with all of your devices and with iCloud. It will have the simplest user interface you could imagine. I finally cracked it.
While a new book by Wall Street Journal reporter Yukari Kane --
Haunted Empire: Apple After Steve Jobs
-- doesn't go as far as to say Mr. Jobs had no intention to build the rumored Apple TV, his research suggests that Mr. Jobs' sentiments on the topic were more mixed that Mr. Isaacson's quote suggests.
At the 2010 annual Apple meeting of the company's top 100 executives, an executive allegedly asked the ailing tech icon if an Apple-branded TV set was in the works. Mr. Kane quotes Mr. Jobs as responding immediately "no", and then
TV is a terrible business. They don't turn over and the margins suck.
Of course Mr. Jobs also
7-inch tablets are tweeners, too big to compete with a smartphone and too small to compete with an iPad. [Increasing screen resolution on small devices is] meaningless, unless your tablet also includes sandpaper, so that the user can sand down their fingers to around one quarter of the present size.
A year after
Mr. Jobs' death
in Oct. 2012, Apple
launched the iPad Mini
So whether or not Mr. Kane's new account shows that Steve Jobs was convinced Apple TV wasn't ready for prime time, it doesn't necessarily means that
his successor, Apple CEO
Timothy Donald "Tim" Cook
, won't look to roll it out in years to come.
This article is over a month old, voting and posting comments is disabled
RE: Steve is right
3/18/2014 9:06:11 AM
Apple could still enter the buisness of 4k displays. iSheeps would certainly jump on the bandwagon and Apple could help kickstart the 4k evolution. 4k is not much more than their iMac display. In fact, haven't they got beyond that already?
The problem is all about the integrated SoC. Best option would be to have a replacable SoC, but that's not Apple's way of doing thing. Second best is an outdide box, they have it already.
Down the road, may its own A7x soc or A8x or A9x will be powerful enought to power smart tv functions without being outdated in 2-3 years.
"This week I got an iPhone. This weekend I got four chargers so I can keep it charged everywhere I go and a land line so I can actually make phone calls." -- Facebook CEO Mark Zuckerberg
Report: Apple's Tim Cook is No Steve Jobs, But He's Getting the Job Done
August 22, 2013, 5:21 PM
Apple Unveils 7.9" iPad mini, 16GB Model Starts at $329
October 23, 2012, 1:50 PM
Report: Apple TV is Shelved for 2012
September 6, 2012, 7:46 PM
Amazon Names "Steve Jobs" Biography Best-Selling Book of 2011
December 12, 2011, 6:05 PM
Apple Co-founder and Former CEO Steve Jobs Dead at Age 56
October 5, 2011, 7:51 PM
Retiree Sues Apple For $7,500 for Wiping Honeymoon Photos From His iPhone
November 30, 2015, 10:23 AM
iPhone 7 May Pack 3-4 GB Memory, More Storage; 4-Inch Comeback is Rumored
November 20, 2015, 10:12 PM
OnePlus One, OnePlus 2 Will Receive Android Marshmallow in Q1 2016
November 16, 2015, 9:58 AM
Lenovo Whoa: Motorola Droid MAXX 2 and Turbo 2 Break Cover in Leaks
October 26, 2015, 3:12 PM
Leak: Apple Preps for First Real Android App Foray With New Apple Music App
October 24, 2015, 1:59 PM
Pepsi Smartphone? Empty Calories Coming Soon to the Midrange
October 12, 2015, 11:41 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2016 DailyTech LLC. -
Terms, Conditions & Privacy Information