Quick Note: Steve Jobs on Smart TV in 2010: "TV is a Terrible Business"
March 17, 2014 5:07 PM
comment(s) - last by
Apple chief resisted idea of Apple smart TV
Walter Isaacson provided perhaps the most definitively sourced evidence that an Apple, Inc. (
was in the works
Interviewing Steven Paul "Steve" Jobs
his best-selling biography
, Mr. Isaacson quoted the late executive as
I'd like to create an integrated television set that is completely easy to use. It would be seamlessly synced with all of your devices and with iCloud. It will have the simplest user interface you could imagine. I finally cracked it.
While a new book by Wall Street Journal reporter Yukari Kane --
Haunted Empire: Apple After Steve Jobs
-- doesn't go as far as to say Mr. Jobs had no intention to build the rumored Apple TV, his research suggests that Mr. Jobs' sentiments on the topic were more mixed that Mr. Isaacson's quote suggests.
At the 2010 annual Apple meeting of the company's top 100 executives, an executive allegedly asked the ailing tech icon if an Apple-branded TV set was in the works. Mr. Kane quotes Mr. Jobs as responding immediately "no", and then
TV is a terrible business. They don't turn over and the margins suck.
Of course Mr. Jobs also
7-inch tablets are tweeners, too big to compete with a smartphone and too small to compete with an iPad. [Increasing screen resolution on small devices is] meaningless, unless your tablet also includes sandpaper, so that the user can sand down their fingers to around one quarter of the present size.
A year after
Mr. Jobs' death
in Oct. 2012, Apple
launched the iPad Mini
So whether or not Mr. Kane's new account shows that Steve Jobs was convinced Apple TV wasn't ready for prime time, it doesn't necessarily means that
his successor, Apple CEO
Timothy Donald "Tim" Cook
, won't look to roll it out in years to come.
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RE: Steve is right
3/18/2014 2:30:09 AM
Just think how many people keep their monitors though many different computer's. Most office PC's I come across still have 2005-era LCD's, many of which are still 4:3. They've probably been though at least two computers with that monitor.
TV's are the same way. You hook up a content delivery device and simply use them as a monitor.
The Apple TV is probably as far as a TV product as Apple should make.
However, this is a somewhat hypocritical statement from Steve Jobs, being that practically all Apple computer products have an integrated screen (iMac, Macbook, Macbook Air, iPad, iPhone) and the CPU will obviously become outdated before the screen does. To make my point, all of these products cost more than most TV's, even 55" Smart TV's.
"Let's face it, we're not changing the world. We're building a product that helps people buy more crap - and watch porn." -- Seagate CEO Bill Watkins
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