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Apple chief resisted idea of Apple smart TV

Walter Isaacson provided perhaps the most definitively sourced evidence that an Apple, Inc. (AAPL) smart TV was in the works.  Interviewing Steven Paul "Steve" Jobs in his best-selling biography Steve Jobs, Mr. Isaacson quoted the late executive as stating:

I'd like to create an integrated television set that is completely easy to use.  It would be seamlessly synced with all of your devices and with iCloud.  It will have the simplest user interface you could imagine. I finally cracked it.

While a new book by Wall Street Journal reporter Yukari Kane -- Haunted Empire: Apple After Steve Jobs -- doesn't go as far as to say Mr. Jobs had no intention to build the rumored Apple TV, his research suggests that Mr. Jobs' sentiments on the topic were more mixed that Mr. Isaacson's quote suggests.

At the 2010 annual Apple meeting of the company's top 100 executives, an executive allegedly asked the ailing tech icon if an Apple-branded TV set was in the works.  Mr. Kane quotes Mr. Jobs as responding immediately "no", and then elaborating:

TV is a terrible business. They don't turn over and the margins suck.

Apple TV Shiny

Of course Mr. Jobs also infamously said:

7-inch tablets are tweeners, too big to compete with a smartphone and too small to compete with an iPad.  [Increasing screen resolution on small devices is] meaningless, unless your tablet also includes sandpaper, so that the user can sand down their fingers to around one quarter of the present size.

A year after Mr. Jobs' death in Oct. 2012, Apple launched the iPad Mini.

So whether or not Mr. Kane's new account shows that Steve Jobs was convinced Apple TV wasn't ready for prime time, it doesn't necessarily means that his successor, Apple CEO Timothy Donald "Tim" Cook, won't look to roll it out in years to come.

Source: Business Insider

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RE: Steve is right
By wordsworm on 3/17/2014 11:57:08 PM , Rating: 2
Now you can go onto craigslist to find a lot of old free LCD tvs. New TVs are immensely better, and they're not so expensive. Windows 8 is the first MS OS that can make an old machine run better (rather than upping requirements.) So, I can't see why they wouldn't put $100 worth of computer hardware into a TV to boost its value.

RE: Steve is right
By Samus on 3/18/2014 2:30:09 AM , Rating: 2
Just think how many people keep their monitors though many different computer's. Most office PC's I come across still have 2005-era LCD's, many of which are still 4:3. They've probably been though at least two computers with that monitor.

TV's are the same way. You hook up a content delivery device and simply use them as a monitor.

The Apple TV is probably as far as a TV product as Apple should make.

However, this is a somewhat hypocritical statement from Steve Jobs, being that practically all Apple computer products have an integrated screen (iMac, Macbook, Macbook Air, iPad, iPhone) and the CPU will obviously become outdated before the screen does. To make my point, all of these products cost more than most TV's, even 55" Smart TV's.

"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation

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