Print 17 comment(s) - last by sorry dog.. on Mar 18 at 9:20 PM

Apple chief resisted idea of Apple smart TV

Walter Isaacson provided perhaps the most definitively sourced evidence that an Apple, Inc. (AAPL) smart TV was in the works.  Interviewing Steven Paul "Steve" Jobs in his best-selling biography Steve Jobs, Mr. Isaacson quoted the late executive as stating:

I'd like to create an integrated television set that is completely easy to use.  It would be seamlessly synced with all of your devices and with iCloud.  It will have the simplest user interface you could imagine. I finally cracked it.

While a new book by Wall Street Journal reporter Yukari Kane -- Haunted Empire: Apple After Steve Jobs -- doesn't go as far as to say Mr. Jobs had no intention to build the rumored Apple TV, his research suggests that Mr. Jobs' sentiments on the topic were more mixed that Mr. Isaacson's quote suggests.

At the 2010 annual Apple meeting of the company's top 100 executives, an executive allegedly asked the ailing tech icon if an Apple-branded TV set was in the works.  Mr. Kane quotes Mr. Jobs as responding immediately "no", and then elaborating:

TV is a terrible business. They don't turn over and the margins suck.

Apple TV Shiny

Of course Mr. Jobs also infamously said:

7-inch tablets are tweeners, too big to compete with a smartphone and too small to compete with an iPad.  [Increasing screen resolution on small devices is] meaningless, unless your tablet also includes sandpaper, so that the user can sand down their fingers to around one quarter of the present size.

A year after Mr. Jobs' death in Oct. 2012, Apple launched the iPad Mini.

So whether or not Mr. Kane's new account shows that Steve Jobs was convinced Apple TV wasn't ready for prime time, it doesn't necessarily means that his successor, Apple CEO Timothy Donald "Tim" Cook, won't look to roll it out in years to come.

Source: Business Insider

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not surprised
By sprockkets on 3/17/2014 6:59:48 PM , Rating: 2
Remember that whole story in that book that claimed Steve Jobs was so upset and demanded that Google stop copying their ideas? Schmidt said that the meeting went well and nothing of the nasty sort happened.

Jobs is full of it.

And if you haven't figured it out, apple won't sell anything unless they can have a 37% margin on it. So if you are wondering why the first gen mini sucked, or why the retina version's screen isn't as good as it should be, or the ipod touch is no where near as good as it's iphone counterpart, just remember that margin fact.

RE: not surprised
By pandemonium on 3/18/2014 12:45:20 AM , Rating: 3
He was full of it. They conducted all of these controlled study groups to determine the exact size of gadgets and put forth that their results would be it, forever and ever. Darn, the infallible Jobs was wrong. I guess he isn't the tech Jesus in a black turtle neck everyone believed him to be after all.

RE: not surprised
By JohnO1961 on 3/18/2014 10:58:18 AM , Rating: 2
<<I guess he isn't the tech Jesus in a black turtle neck everyone believed him to be after all.>>

Unless he is resurrected and forgives us for our tech sins.

"We shipped it on Saturday. Then on Sunday, we rested." -- Steve Jobs on the iPad launch

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