Report: Apple Looks to Boost Disappointing iPhone 5C Sales with 8GB Model
March 17, 2014 9:13 AM
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Apple hopes to lower the price of entry with the iPhone 5C by adding an 8GB variant
reported earlier this year
that Apple’s latest current generation of smartphones have been somewhat of a mixed bag for the company. The $99, entry-level
with a colorful plastic body) was apparently not the runaway sales success that Apple had predicted.
As Apple CEO Tim Cook put it, “It was the first time we ever ran that play, and demand percentage turned out to be different than we thought.”
Instead, most people just decided to pony up an extra $100 to get the superior-spec’d iPhone 5S with its faster A7 processor and Touch ID fingerprint scanner.
There is now word that Apple is looking to turn the tide by introducing a cheaper, 8GB variant of the iPhone 5C this week (the cheapest iPhone 5C currently available is equipped with 16GB of storage and is priced at $99 on contract). The only other iPhone model that Apple offers with 8GB of capacity is the nearly
three-year-old iPhone 4S
, which is available for free on contract. It is unknown if the 8GB iPhone 5C would replace the iPhone 4S as a “freebie” smartphone, or if it will occupy a highly plausible $49 price point.
The first option seems like the most likely scenario, as it would allow Apple to rid itself of smartphones using the older 30-pin dock connector (Apple’s current generation products connect are equipped with a Lightning dock connector). It would also align all of Apple’s smartphone screens to 4” – that is
until the iPhone 6 hits the market later this year
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3/17/2014 12:07:47 PM
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