Report: Apple Looks to Boost Disappointing iPhone 5C Sales with 8GB Model
March 17, 2014 9:13 AM
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Apple hopes to lower the price of entry with the iPhone 5C by adding an 8GB variant
reported earlier this year
that Apple’s latest current generation of smartphones have been somewhat of a mixed bag for the company. The $99, entry-level
with a colorful plastic body) was apparently not the runaway sales success that Apple had predicted.
As Apple CEO Tim Cook put it, “It was the first time we ever ran that play, and demand percentage turned out to be different than we thought.”
Instead, most people just decided to pony up an extra $100 to get the superior-spec’d iPhone 5S with its faster A7 processor and Touch ID fingerprint scanner.
There is now word that Apple is looking to turn the tide by introducing a cheaper, 8GB variant of the iPhone 5C this week (the cheapest iPhone 5C currently available is equipped with 16GB of storage and is priced at $99 on contract). The only other iPhone model that Apple offers with 8GB of capacity is the nearly
three-year-old iPhone 4S
, which is available for free on contract. It is unknown if the 8GB iPhone 5C would replace the iPhone 4S as a “freebie” smartphone, or if it will occupy a highly plausible $49 price point.
The first option seems like the most likely scenario, as it would allow Apple to rid itself of smartphones using the older 30-pin dock connector (Apple’s current generation products connect are equipped with a Lightning dock connector). It would also align all of Apple’s smartphone screens to 4” – that is
until the iPhone 6 hits the market later this year
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Dr. Kenneth Noisewater
Dr. Kenneth Noisewater
3/17/2014 11:15:31 AM
1.55% rate for $0 down/60 months is a price that I decided was worth paying to have liquid cash available vs. buying a car outright and being in a position to borrow that much $$ at a much higher rate in case of emergency.
Plus, while interest rates these days are anemic, you can still get "high yield" accounts approaching 1%, so if you borrow at 1.55% and have equivalent deposit at say 0.90%, you have liquid cash available and it only costs you .65% interest.
3/17/2014 5:13:43 PM
Most high yield accounts don't let you keep your cash liquid. CDs are a good example - you get the interest rate in exchange for agreeing not to withdraw the money for a certain period of time.
The other type of high yield account is a debit checking account. In exchange for the 1%-1.5% interest rate, they require you to make a dozen or so debit card transactions each month. The interest you're earning isn't paid by the bank - it's paid by the merchants you're buying from in the form of debit transaction fees. So while yes you are earning higher interest, if everyone did this, the interest you're "earning" would just be paid back to the merchants in the form of higher prices. i.e. It only works if most people don't know about it and help subsidize your merchant prices.
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