Apple Design SVP Jony Ive: We're Surrounded by Anonymous, Poorly Made Objects
March 17, 2014 1:52 PM
comment(s) - last by
But he says Apple's products aren't in that category
Jony Ive is the quiet creator behind Apple's most famous products, but over the weekend, he gave an interview to
The Sunday Times
about the current state of design, Apple copycats and even memories of the late Apple CEO Steve Jobs.
Ive, senior vice president of design at Apple, said that there's a general misconception that users don't care about design as much as other aspects when it comes to today's gadgets, but added that Apple has challenged that way of thinking.
"We're surrounded by anonymous, poorly made objects," said Ive. "It's tempting to think it's because the people who use them don't care — just like the people who make them. But what we've shown is that people do care. It's not just about aesthetics. They care about things that are thoughtfully conceived and well made.
"We make and sell a very, very large number of (hopefully) beautiful, well-made things. Our success is a victory for purity, integrity — for giving a damn."
Ive went on to say that Apple's future is limitless as technology continues to evolve and present new opportunities. But a current aspect of of the tech industry that seems to be holding innovation back is copying the products of another company.
In fact, Apple has been in a lengthy battle with its top smartphone competitor Samsung since April 2011, when Apple initially called Samsung an iPhone and iPad copycat. The two have been flinging lawsuits back and forth ever since with attempts to ban each other's products.
"It's theft," said Ive. "What's copied isn't just a design, it's thousands and thousands of hours of struggle. It's only when you've achieved what you set out to do that you can say, 'This was worth pursuing.' It takes years of investment, years of pain."
Ive is a longtime member of Apple. He joined Apple's design team back in 1992 and most recently took the reins with iPhone 5S/5C and iOS 7 design. He even had a solid relationship with Jobs, which was no easy task.
in October 2011 after complications with pancreatic cancer. But it's not uncommon for Apple team members who were close to him to recount old times with the headstrong leader of the Cupertino tech giant.
"We'd get to the hotel where we were going, we'd check in and I'd go up to my room," said Ive, referring to an experience with Jobs. "I'd leave my bags by the door. I wouldn't unpack. I'd go and sit on the bed and wait for the inevitable call from Steve: 'Hey Jony, this hotel sucks. Let's go.'"
The Sunday Times
This article is over a month old, voting and posting comments is disabled
RE: Yes My Phone Is Poorly Made
3/18/2014 8:43:36 AM
"And how is an iPhone lower feature set than a low end Android phone? "
List posted here just last week. Not to get into a whole huge debate about it, but you have to admit that is a REALLY long list of things that modern smartphones do that IOS cannot. And like I said on that post, its not about the individual things that you may not need, its about flexibility to support thing that others DO need. Its a HUGE list that demands respect.
" Fix that input lag and stutter before giving strained GPUs even more than they can handle."
Samsung is horrible for this but it isnt Android, the issue has been fixed for many versions- other than Sambloat which takes some defauly app disabling to get working fast. A clean Android ROM is super fast and responsive - no lags whatsoever. You need to update your outlook to 2014, or at least 2013.
RE: Yes My Phone Is Poorly Made
3/19/2014 2:27:42 AM
Its a list with some good things like bigger screens, other things that come with a cost like SD card slots and replaceable batteries, others that aren't needed like HDMI when there are wireless options like Chromecast/Airplay/Miracast, and gimmicks that don't even work like Sambloat eye scrolling and air gestures.
Its a lot of things that fill up bulletpoint lists instead of features that function well. Right now its offset by UI lag and bad software ports. The best apps are almost all from Google, and even there they've been falling short. Google Voice was bad and that's being discontinued and rolled into the even worse Google Hangouts.
I like Android for the potential it has, its just really halfa** a lot of the time. It presents lots of options if you need them, they just aren't the best ones for me right now. I may go back to Android in the future. I may even go WP if it can get apps, but I doubt it. I almost got a Nexus 5 to go with my iPad, but for now I'll roll all iOS and see what happens. Pretty happy so far.
"A lot of people pay zero for the cellphone ... That's what it's worth." -- Apple Chief Operating Officer Timothy Cook
Apple Co-founder and Former CEO Steve Jobs Dead at Age 56
October 5, 2011, 7:51 PM
Microsoft Rolls Out Budget Lumia 530 to Replace Hugely Successful Lumia 520
July 23, 2014, 7:47 AM
Apple Posts Record Fiscal Q3 Profit of $7.7B, Sells 35.2M iPhones
July 22, 2014, 4:57 PM
Quick Note: Mobile Use Surpasses PC in China for First Time
July 22, 2014, 11:18 AM
WSJ: Up to 80 Million iPhone 6 Smartphones to be Produced by Year's End
July 22, 2014, 10:57 AM
Quick Note: NVIDIA’s SHIELD Tablet Gets Official
July 22, 2014, 10:00 AM
Motorola Moto G Successor Reportedly Uncovered, Moto X Discounted by up to $75
July 21, 2014, 1:11 PM
Most Popular Articles
Microsoft Kills Entertainment Unit, May Shelve Flagship Lumia "McLaren"
July 18, 2014, 7:40 PM
Boeing 777 Malaysian Airlines Flight 17 Crashes in Ukraine
July 17, 2014, 1:00 PM
Google Signs Controversial Deal With Pharmaceutical Giant Novartis
July 16, 2014, 7:32 PM
Toyota Scientist: Autonomous Vehicles May Lead to Increased Fuel Consumption, Pollution
July 18, 2014, 2:42 PM
JJ Abrams Unveils X-Wing Starfighter for New "Star Wars" Movie
July 21, 2014, 12:24 PM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information