Apple Design SVP Jony Ive: We're Surrounded by Anonymous, Poorly Made Objects
March 17, 2014 1:52 PM
comment(s) - last by
But he says Apple's products aren't in that category
Jony Ive is the quiet creator behind Apple's most famous products, but over the weekend, he gave an interview to
The Sunday Times
about the current state of design, Apple copycats and even memories of the late Apple CEO Steve Jobs.
Ive, senior vice president of design at Apple, said that there's a general misconception that users don't care about design as much as other aspects when it comes to today's gadgets, but added that Apple has challenged that way of thinking.
"We're surrounded by anonymous, poorly made objects," said Ive. "It's tempting to think it's because the people who use them don't care — just like the people who make them. But what we've shown is that people do care. It's not just about aesthetics. They care about things that are thoughtfully conceived and well made.
"We make and sell a very, very large number of (hopefully) beautiful, well-made things. Our success is a victory for purity, integrity — for giving a damn."
Ive went on to say that Apple's future is limitless as technology continues to evolve and present new opportunities. But a current aspect of of the tech industry that seems to be holding innovation back is copying the products of another company.
In fact, Apple has been in a lengthy battle with its top smartphone competitor Samsung since April 2011, when Apple initially called Samsung an iPhone and iPad copycat. The two have been flinging lawsuits back and forth ever since with attempts to ban each other's products.
"It's theft," said Ive. "What's copied isn't just a design, it's thousands and thousands of hours of struggle. It's only when you've achieved what you set out to do that you can say, 'This was worth pursuing.' It takes years of investment, years of pain."
Ive is a longtime member of Apple. He joined Apple's design team back in 1992 and most recently took the reins with iPhone 5S/5C and iOS 7 design. He even had a solid relationship with Jobs, which was no easy task.
in October 2011 after complications with pancreatic cancer. But it's not uncommon for Apple team members who were close to him to recount old times with the headstrong leader of the Cupertino tech giant.
"We'd get to the hotel where we were going, we'd check in and I'd go up to my room," said Ive, referring to an experience with Jobs. "I'd leave my bags by the door. I wouldn't unpack. I'd go and sit on the bed and wait for the inevitable call from Steve: 'Hey Jony, this hotel sucks. Let's go.'"
The Sunday Times
This article is over a month old, voting and posting comments is disabled
RE: Yes My Phone Is Poorly Made
3/17/2014 4:32:44 PM
That would work if "quality" was truly a part of it. I cant tell you how many iPhone 4 and 4S and now starting 5's we have had to replace. The build quality is better than some cheaper low end phones, but they certainly do not last longer than other high end phones. They have a higher quality "look and feel" than some of their competitors, but definitely not better longevity.
"Intel is investing heavily (think gazillions of dollars and bazillions of engineering man hours) in resources to create an Intel host controllers spec in order to speed time to market of the USB 3.0 technology." -- Intel blogger Nick Knupffer
Apple Co-founder and Former CEO Steve Jobs Dead at Age 56
October 5, 2011, 7:51 PM
iLate: CEO Tim Cook Says Apple Watch Will Ship in April
January 28, 2015, 3:03 PM
Amazon's Fire Sale on Fire Phone Steps up in UK w/ 1-Day Sale @ $150 Unlocked
January 28, 2015, 11:53 AM
Apple Sees Record Profit of $18 Billion, Sells 74.5 Million iPhones in Q1 FY2015
January 27, 2015, 6:01 PM
Apple Might Miss High-End of Analyst Estimates, Microsoft Earnings Hint
January 27, 2015, 3:14 PM
Microsoft Smartphone Sales Up 28 Percent as Lumia Budget Models Gain Ground
January 27, 2015, 8:30 AM
Quick Note: Special 20th Anniversary PlayStation 4 Raises $128,000 for Charity
January 26, 2015, 4:14 PM
Most Popular Articles
Under the Hood: How DirectX 11.3 and 12 Will Supercharge Windows 10 Gaming
January 23, 2015, 12:34 PM
2016 Cadillac CTS-V Packs 640 hp Punch with 200 mph Reach
January 23, 2015, 3:25 PM
Google Fixes Homophobic "Bug" in its Translator
January 27, 2015, 2:31 PM
Microsoft Shows Off Latest Windows 10 Build, Preps it for Next Week Release
January 21, 2015, 2:57 PM
Microsoft to Close Nokia Store, May Lose Over a Hundred Thousand Apps
January 26, 2015, 11:15 AM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2015 DailyTech LLC. -
Terms, Conditions & Privacy Information