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Jony Ive
But he says Apple's products aren't in that category

Jony Ive is the quiet creator behind Apple's most famous products, but over the weekend, he gave an interview to The Sunday Times about the current state of design, Apple copycats and even memories of the late Apple CEO Steve Jobs. 

Ive, senior vice president of design at Apple, said that there's a general misconception that users don't care about design as much as other aspects when it comes to today's gadgets, but added that Apple has challenged that way of thinking. 

"We're surrounded by anonymous, poorly made objects," said Ive. "It's tempting to think it's because the people who use them don't care — just like the people who make them. But what we've shown is that people do care. It's not just about aesthetics. They care about things that are thoughtfully conceived and well made.
 
"We make and sell a very, very large number of (hopefully) beautiful, well-made things. Our success is a victory for purity, integrity — for giving a damn."

Ive went on to say that Apple's future is limitless as technology continues to evolve and present new opportunities. But a current aspect of of the tech industry that seems to be holding innovation back is copying the products of another company. 

In fact, Apple has been in a lengthy battle with its top smartphone competitor Samsung since April 2011, when Apple initially called Samsung an iPhone and iPad copycat. The two have been flinging lawsuits back and forth ever since with attempts to ban each other's products. 

"It's theft," said Ive. "What's copied isn't just a design, it's thousands and thousands of hours of struggle. It's only when you've achieved what you set out to do that you can say, 'This was worth pursuing.' It takes years of investment, years of pain."

Ive is a longtime member of Apple. He joined Apple's design team back in 1992 and most recently took the reins with iPhone 5S/5C and iOS 7 design. He even had a solid relationship with Jobs, which was no easy task. 

Jobs passed away in October 2011 after complications with pancreatic cancer. But it's not uncommon for Apple team members who were close to him to recount old times with the headstrong leader of the Cupertino tech giant. 

"We'd get to the hotel where we were going, we'd check in and I'd go up to my room," said Ive, referring to an experience with Jobs. "I'd leave my bags by the door. I wouldn't unpack. I'd go and sit on the bed and wait for the inevitable call from Steve: 'Hey Jony, this hotel sucks. Let's go.'"

Source: The Sunday Times



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Poorly made objects? Too ironic.
By retrospooty on 3/17/2014 2:16:18 PM , Rating: 5
Like this ? http://vr-zone.com/articles/apple-launch-8gb-iphon..."

Sorry, also too ironic about copying.

"It's theft," said Ive. "What's copied isn't just a design, it's thousands and thousands of hours of struggle. "

So when Apple copied these 10 things it was theft?
http://www.businessinsider.com/features-android-ha...

Seriously Apple, just shut up about the copying. You do it as much if not more than most other tech companies. People couldn't care less about who did what first 7 years ago. People will buy who does the best product today. You need to concentrate on making the best product TODAY, where you are being left behind. Your feature set is shamefully lacking and getting worse with every new generation of products.




By Cheesew1z69 on 3/17/2014 2:21:08 PM , Rating: 1
quote:
Like this ? http://vr-zone.com/articles/apple-launch-8gb-iphon..."
I take this as, "it didn't increase our market-share as much as we hoped so let's bring a cheaper one out to try to grow it"


RE: Poorly made objects? Too ironic.
By marvdmartian on 3/17/2014 2:22:54 PM , Rating: 5
I'm certain they'd say that wasn't copying, it was taking a vague concept, and improving it. With magic fairy dust!

It's only when someone else does it, that it's copying, and BAD .


By retrospooty on 3/17/2014 2:29:03 PM , Rating: 5
LOL... Right. Because copying highly useful things like multitasking, drop down notifications, opening apps from lock screen, OTA updates, Front camera, Web OS's task switching, and WPs flat look and feal and a plethera of other features is vague concepts, but rounded edges and "bounce back" animation is highly critical important innovations.

We are surrounded by crap, but most of it is of the verbal and hypocritical variety coming from Cupertino.


By sprockkets on 3/17/2014 3:22:44 PM , Rating: 2
Contributing to the RDF is a requirement for working high up at apple.


RE: Poorly made objects? Too ironic.
By Reclaimer77 on 3/17/2014 3:31:23 PM , Rating: 5
Jesus Christ the smug sanctimonious demeanor of Apple employees never ends. This guy hits every bullet point on the list! Narcissism, check. Perfect mix of middle aged douchebag and aging hipster, check.

They must drug the water supply or have an HR department staffed with self-fart smellers. I almost can't believe a single corporate entity can have this much concentrated, consolidated, smugness.


By superstition on 3/19/2014 1:33:36 AM , Rating: 1
Ive is responsible for some very appealing and practical designs.

The iMac with the metal adjustable arm, for instance, is really great-looking and was especially functional in a computer lab environment.

It is true that a lot of designs are mediocre. There is mediocrity to be found everywhere, including at Apple. Some of the changes that have been made to the Mac OS over the years have been regressive. No one always gets it right.

Your cartoonish oversimplification of Apple is worse than Ive's generalizing because at least he does have good products to back up his boasting. Ive's iMac design alone enhanced my university for many years. What have your products done for me?


By Motoman on 3/17/2014 4:57:07 PM , Rating: 2
quote:
Apple Design SVP Jony Ive: We're Surrounded by Anonymous, Poorly Made Objects


Because being surrounded by Apple-branded, poorly made and wildly overpriced objects is better?


By Solandri on 3/17/2014 5:55:30 PM , Rating: 3
quote:
So when Apple copied these 10 things it was theft? http://www.businessinsider.com/features-android-ha...

Those are functional features. Obviously it's ok to copy them.

He means it's theft to copy design features. Like this:
http://gizmodo.com/343641/1960s-braun-products-hol...


RE: Poorly made objects? Too ironic.
By hiscross on 3/17/2014 5:59:19 PM , Rating: 1
I am Shocked that you didn't mention how google helped Obama get re-elected by hiring a team to use Big Data. Also, does Google send all of your data to the NSA, by default.


By retrospooty on 3/17/2014 6:45:42 PM , Rating: 2
Are you really shocked that no-one mentioned a completely unrelated subject on an unrelated company? Really?


By Gio6518 on 3/17/2014 7:59:55 PM , Rating: 2
Or how OBAMA overturned the ITC to ban Apple products because of copyright infringement...


By Jeffk464 on 3/17/2014 6:48:52 PM , Rating: 2
quote:
People will buy who does the best product today.


I won't if it comes from apple, far to much mark up and control over the user experience for my taste.


RE: Poorly made objects? Too ironic.
By robinthakur on 3/18/2014 7:08:03 AM , Rating: 2
To give him his dues, the guy is a designer concentrating on look and feel, and is probably on of the most famous individual consumer tech designer ever, so give him a break. His designs have been emulated (that's putting it nicely) very closely since Samsung brought out the Galaxy S which looked exactly like the iPhone 3GS in all but name, because they had no credible phone design skills of their own.

Thanks to Ive, you have Ultrabooks that all look the way they do because of his design on the Macbook Air. All-in-ones probably wouldn't even be on the market any more without the iMac and we'd still be using beige non descript boxes designed by people who valued function over form.

The iPad/tablet also wouldn't exist and people would still be using those woefully inadequate Microsoft convertible tablet things and poking them with tiny digital pens. Imagine what the phone industry would be like now without the iPhone shaking everybody awake in 2007. You wouldn't have Android (in its current form) and Windows CE would still look like it did in 2007.

No, I'd say we have a great deal to be grateful for, not just if you are a Apple owner but because his design has gone beyond Apple to be aped by the entire industry.


By retrospooty on 3/18/2014 8:01:47 AM , Rating: 2
"his [Jony Ive] design has gone beyond Apple to be aped by the entire industry"

Really? Check Solandri's link. http://gizmodo.com/343641/1960s-braun-products-hol...

I would say it's another case of Apple aping and acting like they didnt then getting credit, like always.


By Cheesew1z69 on 3/18/2014 9:58:45 AM , Rating: 1
quote:
Galaxy S which looked exactly like the iPhone 3GS in all but name
May want to get your eyes checked if you think it looked exactly like it. It looked nothing like it.


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