Print 23 comment(s) - last by Motoman.. on Mar 15 at 6:02 PM

Customers with existing Prime memberships will receive the new pricing for renewals that initiate on or after April 17

Well, that didn’t take long. It was just over a month ago that Amazon was talking about raising the price of its Prime subscriptions. Amazon CFO Tom Szkutak made it clear that prices for the yearly service could increase by as much as $40/year.
Well, it looks as though the gauntlet has been thrown down, and customers will see an increase of $20 a year, bringing the total to $99.

Someone has to pay for those drones...
In a letter to customers, Amazon writes:
We are writing to provide you advance notice that the price of your Prime membership will be increasing. The annual rate will be $99 when your membership renews.
Even as fuel and transportation costs have increased, the price of Prime has remained the same for nine years. Since 2005, the number of items eligible for unlimited free Two-Day Shipping has grown from one million to over 20 million. We also added unlimited access to over 40,000 movies and TV episodes with Prime Instant Video and a selection of over 500,000 books to borrow from the Kindle Owners' Lending Library. 
For more information about your Prime membership, visit our Prime membership page.
The Amazon Prime Team
The new pricing will go into effect for new Prime members starting March 19. For current Prime members, the new pricing will go into effect for susbscriptions that renew on or after April 17. Pricing for Student Prime memberships will also be increasing from $39 to $49.

Tell us what you think in the comments section.

Sources: Amazon [1], [2]

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No problem here with it
By imaheadcase on 3/13/2014 8:50:00 AM , Rating: 2
Still less than $10 a month, save that on shipping easily. Plus Amazon tv shows are awesome.

I was surprised it was so cheap to begin with.

RE: No problem here with it
By ltfields on 3/13/2014 9:27:03 AM , Rating: 3
We like the "free" shipping part and use it often, but I still consider their streaming catalog lacking. Hopefully this will help get some more shows and movies available. I kinda wish Netflix would raise their prices a couple bucks a month. Not that I need more streams, but I'd like to see them be able to get more shows and movies and I'm willing to pay a little extra for that...

RE: No problem here with it
By Mitch101 on 3/13/2014 9:56:36 AM , Rating: 2
Anyone try RedBox streaming yet? They tend to buck the movie industry demands.

RE: No problem here with it
By blueaurora on 3/13/2014 10:19:28 AM , Rating: 2
They have done that from a physical disk perspective due to distribution agreements they were forced enter into by studios. They only buck from time to time on major releases they buy from a wholesaler. (Just pay more for each disk).

This helps them none in the steaming arena and they have no exclusives compared to their competition.

RE: No problem here with it
By Reclaimer77 on 3/13/14, Rating: 0
RE: No problem here with it
By AmbroseAthan on 3/13/2014 10:15:47 AM , Rating: 2
I agree with you. I share the account with my parents (I'm in my 30's) and my mom is able to get the shipping perks as a family member in her own account using my Prime Membership. Even at $99 its worth it for the free shipping, especially on heavier items! I just ordered Logitech Z623 and not paying 2-day shipping on a 22lb box is great.

RE: No problem here with it
By Motoman on 3/13/2014 10:50:56 AM , Rating: 1

I buy lots of stuff from Amazon. Always take the free shipping option. I don't see any value in paying $80 or $100 for faster shipping than what the free option does.

If you absolutely positively have to have it right now, jump in the car and drive to town. BFD.

RE: No problem here with it
By Camikazi on 3/13/2014 3:08:04 PM , Rating: 2
Not everything has free shipping and most heavier items won't have it either and that is where Prime comes in handy. Why pay over a $100 for a heavy item when you can pay $99 get it shipped 2 days for free and get everything else you order shipped 2 day free as well? Not to mention you can share the free shipping with up to 4 family members and the shows and movies they have to stream. All together it is a great deal if you can just see past your own nose.

RE: No problem here with it
By Motoman on 3/15/2014 6:02:45 PM , Rating: 2
Streaming is useless if you can't get broadband. That cuts out tens of millions of Americans right there.

Otherwise, to be honest I don't recall the last thing I ordered from Amazon that didn't have free shipping. And the free shipping gets here plenty fast as it is. So no...I see no need to spend the $100.

In the interest of full disclosure though, I did have Amazon Prime once...for a day. The auto shop couldn't get the exact tires I wanted for my truck via their normal supplier, so for giggles I looked for them - and found them - on Amazon. And I noticed that there was a free trial of Amazon Prime available.

So I ordered 4 truck tires and a free trial of Amazon prime. The massive tires were sent via 2-day shipping for free, which probably cost Amazon as much as I paid them for the tires. Then I canceled the Prime account.

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