Toyota's Takeshi Uchiyamada Says Hybrids Will Soon Have 20% Global Share
March 13, 2014 9:24 AM
comment(s) - last by
Father of the Prius recalls the early program and its challenges
Takeshi Uchiyamada is an important figure at Toyota. Not only is he the chairman of the automaker, but he is also considered to be the father of the Prius. The Toyota Prius has been the most popular hybrid in the world since its introduction over a decade ago.
Uchiyamada recently indicated that there is nowhere to go but up for hybrid production/sales. "I foresee hybrid models pretty soon reaching 20 percent of global sales from about 13 percent to 14 percent now," said Uchiyamada.
Hybrid vehicles remain a niche market as
improving fuel economy for traditional vehicles
has improved significantly making the value of a hybrid less defined.
Toyota FT-Bh concept
Sales of hybrid vehicles rose 40% in Europe last year reaching 214,237 units (that is still less than the
number of Toyota Prii sold in the United States last year
). That tally gives hybrid vehicles under 2% of the overall European auto market. To boost that market share, many automakers are working to reduce the price of the battery packs and other hybrid components.
Toyota is preparing to launch its next generation Prius within the next year. The company is
hoping for at least an 8% fuel efficiency gain
compared to the current generation vehicle.
This article is over a month old, voting and posting comments is disabled
It might happen, but it depends...
3/16/2014 5:14:40 AM
I have to be honest, at this point I am not a big believer in hybrids, despite owning one (2001 Honda Insight) for over a decade (or maybe because of owning one). With the improvements in fuel economy we're seeing now in regular ICE cars, the advantage that hybrids have is shrinking.
What it basically comes down to is this: On the highway, a highly efficient gas only car will basically rival a hybrid (in that circumstance the electric motor doesn't do much for you). Meanwhile, for city, or I suppose rush hour highway driving, an electric car is way more efficient than a hybrid is. And even versus a fuel efficient gas only car, the hybrid premium is so high that it will take years for you to make up the cost in fuel.
At this point it looks like to me that if your household owns two cars, you may be better off just getting a fuel efficient ICE car for driving long distances, and combining it with a second electric car for driving around town. The extra cost of hybrids really works against them. For example, the Chevy Volt costs so much that you can basically buy a Nissan Versa and a Nissan Leaf for not much more. The Versa gets just as good highway mileage as the Volt, and the Leaf has a longer electric range than the Volt.
"Spreading the rumors, it's very easy because the people who write about Apple want that story, and you can claim its credible because you spoke to someone at Apple." -- Investment guru Jim Cramer
After Being Pummeled by Toyota's Prius for Years, Honda to End Insight Hybrid Production
February 26, 2014, 10:06 AM
Fourth-Generation Prius: New Engine, New Design, More Fuel Efficient
January 29, 2014, 12:31 PM
Mazda Expects 30 Percent Enhanced Fuel Economy with Skyactiv 2 Engines Come 2020
January 6, 2014, 12:48 PM
2017 Porsche Panamera: I’ll Take Three of These.
July 24, 2016, 6:44 PM
Ford, Toyota, and Universal Pictures Celebrate "Back to the Future Day' in Style
October 21, 2015, 4:19 PM
Consumer Reports Flexes Muscle, Hits Slumping Tesla Motors Stock
October 20, 2015, 4:13 PM
Debunked: Beneath the Lies, Nigerian "Pee Generator" Is Still Pissing Into the Wind
October 19, 2015, 7:53 PM
Hot Air? President Obama, G7 Pledge to Eliminate Most Fossil Fuel Use by 2100
June 8, 2015, 5:40 PM
Study Predicts Self-Driving Vehicles Could Rake in Billions
March 6, 2015, 8:34 AM
Most Popular Articles
Say Goodbye to Data Plans - Sprint and T-Mobile offer Unlimited Data
August 22, 2016, 6:12 AM
Uber - Everyone's Autonomous Car Driver?
August 20, 2016, 6:01 AM
Lenovo vs. Asus vs. HP - Best Laptop Under $500.00
August 19, 2016, 4:00 AM
2 NEW PlayStation 4 Models - Unveiling September 7th
August 23, 2016, 6:23 AM
Get Ready to wait in line – iPhone 7 due September.
August 18, 2016, 7:15 AM
Latest Blog Posts
Coming Soon - Drones and Airports
Aug 24, 2016, 12:40 PM
SolarCity’s Gigafactory: A Milesone in Emerging Technology by Lily Emamian - 15 August 2016
Aug 15, 2016, 6:30 AM
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
More Blog Posts
Copyright 2016 DailyTech LLC. -
Terms, Conditions & Privacy Information