backtop


Print 26 comment(s) - last by Nagorak.. on Mar 16 at 5:14 AM

Father of the Prius recalls the early program and its challenges

Takeshi Uchiyamada is an important figure at Toyota. Not only is he the chairman of the automaker, but he is also considered to be the father of the Prius. The Toyota Prius has been the most popular hybrid in the world since its introduction over a decade ago.
 
Uchiyamada recently indicated that there is nowhere to go but up for hybrid production/sales. "I foresee hybrid models pretty soon reaching 20 percent of global sales from about 13 percent to 14 percent now," said Uchiyamada.
 
Hybrid vehicles remain a niche market as improving fuel economy for traditional vehicles has improved significantly making the value of a hybrid less defined.


Toyota FT-Bh concept
 
Sales of hybrid vehicles rose 40% in Europe last year reaching 214,237 units (that is still less than the number of Toyota Prii sold in the United States last year). That tally gives hybrid vehicles under 2% of the overall European auto market. To boost that market share, many automakers are working to reduce the price of the battery packs and other hybrid components.
 
Toyota is preparing to launch its next generation Prius within the next year. The company is hoping for at least an 8% fuel efficiency gain compared to the current generation vehicle.

Source: Autonews



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: Weird Toyota!
By sigmatau on 3/13/2014 5:12:29 PM , Rating: 2
There are already loud complainers on the fact that hybrids cost more than a standard car, even if the hybrid will recoup that extra initial cost within a few years. A diesel addition will only add to that length of time to recoup the extra initial cost by at least 100%.

A current Toyota Prius that starts at about $24k would instead be priced closer to $28k if not more.


"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki