Toyota's Takeshi Uchiyamada Says Hybrids Will Soon Have 20% Global Share
March 13, 2014 9:24 AM
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Father of the Prius recalls the early program and its challenges
Takeshi Uchiyamada is an important figure at Toyota. Not only is he the chairman of the automaker, but he is also considered to be the father of the Prius. The Toyota Prius has been the most popular hybrid in the world since its introduction over a decade ago.
Uchiyamada recently indicated that there is nowhere to go but up for hybrid production/sales. "I foresee hybrid models pretty soon reaching 20 percent of global sales from about 13 percent to 14 percent now," said Uchiyamada.
Hybrid vehicles remain a niche market as
improving fuel economy for traditional vehicles
has improved significantly making the value of a hybrid less defined.
Toyota FT-Bh concept
Sales of hybrid vehicles rose 40% in Europe last year reaching 214,237 units (that is still less than the
number of Toyota Prii sold in the United States last year
). That tally gives hybrid vehicles under 2% of the overall European auto market. To boost that market share, many automakers are working to reduce the price of the battery packs and other hybrid components.
Toyota is preparing to launch its next generation Prius within the next year. The company is
hoping for at least an 8% fuel efficiency gain
compared to the current generation vehicle.
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RE: Weird Toyota!
3/13/2014 5:12:29 PM
There are already loud complainers on the fact that hybrids cost more than a standard car, even if the hybrid will recoup that extra initial cost within a few years. A diesel addition will only add to that length of time to recoup the extra initial cost by at least 100%.
A current Toyota Prius that starts at about $24k would instead be priced closer to $28k if not more.
"We basically took a look at this situation and said, this is bullshit." -- Newegg Chief Legal Officer Lee Cheng's take on patent troll Soverain
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