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Father of the Prius recalls the early program and its challenges

Takeshi Uchiyamada is an important figure at Toyota. Not only is he the chairman of the automaker, but he is also considered to be the father of the Prius. The Toyota Prius has been the most popular hybrid in the world since its introduction over a decade ago.
Uchiyamada recently indicated that there is nowhere to go but up for hybrid production/sales. "I foresee hybrid models pretty soon reaching 20 percent of global sales from about 13 percent to 14 percent now," said Uchiyamada.
Hybrid vehicles remain a niche market as improving fuel economy for traditional vehicles has improved significantly making the value of a hybrid less defined.

Toyota FT-Bh concept
Sales of hybrid vehicles rose 40% in Europe last year reaching 214,237 units (that is still less than the number of Toyota Prii sold in the United States last year). That tally gives hybrid vehicles under 2% of the overall European auto market. To boost that market share, many automakers are working to reduce the price of the battery packs and other hybrid components.
Toyota is preparing to launch its next generation Prius within the next year. The company is hoping for at least an 8% fuel efficiency gain compared to the current generation vehicle.

Source: Autonews

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RE: Weird Toyota!
By Philippine Mango on 3/13/2014 4:44:41 PM , Rating: 2
Diesel is not only more expensive and more difficult to come by, but there is an actual shortage of it. Diesel vehicles are difficult to make run clean and are expensive. Toyota's strengths are in its gasoline powered vehicles. Toyota is going to be using the Skyactiv engines from Mazda which bring gasoline closer to diesel like efficiency without the emission problems inherent with diesel engines. The ultimate goal should be free valve engines and HCCI operation which would make the utilization of diesel engines completely irrelevant.

One thing people constantly forget about diesel fuel economy is that diesel fuel holds 30% more energy so it's not as efficient as people think it is.

RE: Weird Toyota!
By Mint on 3/14/2014 2:03:09 PM , Rating: 2
Diesel is not only more expensive and more difficult to come by, but there is an actual shortage of it.

I don't know why diesel advocates are so oblivious to this. Most of the worlds refineries are already maximizing how much diesel they get from a barrel of oil, and it'll cost a lot to covert the US refineries to do the same.

Diesel is a dead end as a solution to efficiency or fuel cost, unless the biodiesel fairytale comes to fruition. I hope it does, but I'm not holding my breath.

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