Microsoft Waives Windows Phone OS Licensing Fees for Two Hardware Makers in India
March 13, 2014 1:07 PM
comment(s) - last by
The company is likely hoping to attract more handset makers
Microsoft isn't selling as many Windows Phone devices as it would like, so it's starting to give away licenses for free (in India, at least).
The Times of India
, Microsoft is waiving the Windows Phone license fee for two Indian handset makers -- Lava and Karbonn.
Windows Phone licensing fees can cost anywhere from about $5 to $30 per device sold. Nokia, which signed on to exclusively make Windows Phones in 2011, was charged $20 to $30 per Lumia device.
Microsoft's software licensing has typically been a huge money maker for the company, but it's realizing that it needs to take more drastic measures if it wants to compete with Google's Android and Apple's iOS for market share.
Microsoft is likely hoping that waived license fees will attract more hardware partners, meaning more Windows Phone options for customers. IDC said Windows Phone OS has less than 10 percent smartphone market share in India.
[SOURCE: Life Hacker]
This could be indicative of new strategies coming from the Windows giant, as plenty of other changes have recently taken place within its walls -- the largest being former CEO Steve Ballmer's announcement that he would be
retiring as Microsoft's CEO within a year
last August. Satya Nadella was named the new CEO in January 2014.
In a further blow to Windows Phone, Huawei Technology's Chief Marketing Officer Shao Yang recently said that Google's Android was
a higher priority than Windows Phone
"We are still committed to making Windows Phone devices," said Yang. "Compared with Android, the priority of Windows Phone is much lower but is still one of our choices of OS. We are definitely using a multi OS strategy. With Windows Phone, one direction for us – and one that we are now following – is dual OS. Dual OS as in Android and Windows together.
"If it is Windows only, maybe people will not find it as easy a decision to buy the phone. If they have the Android and Windows together, you can change it as you wish and it is much easier for people to choose Windows Phone.
"We think the dual OS [device] can be a new choice for the consumer. It will be on sale in the US in Q2."
The Times of India
This article is over a month old, voting and posting comments is disabled
RE: Dear Microsoft,
3/14/2014 5:12:35 PM
People are voting down your original comment because your original comment was clearly about windows 8, and not windows phone 8. Perhaps you should discuss what the article is actually about.
OEM's choose to make phones based on the price of the OS because that determines how well the phone will sell. Its very hard for WP8 to ever penetrate the poorest markets when a manufacturer would have to charge 30 dollars more (or make 30 dollars less profit) on a equivalent windows phone 8 device vs android because of the cost of licensing windows phone 8. (30 dollars might be incorrect if all android OEMs pay Microsoft roughly 10 dollars in licensing to use android, but I believe I have never heard of any of the Chinese / Indian OEMs having to pay the licensing fee to Microsoft)
RE: Dear Microsoft,
3/17/2014 2:29:22 PM
My original comment covered ALL W8 devices. It's a well known fact that Microsoft's plan is to get people hooked on W8, so they're using it in ALL their devices (computers, tablets AND phones). A big part of how they do that is to force OEM's to forego the older OS in favor of the new one. Those that fail to do so will lose favor with MS.
People down vote around here more often because it's easier than to come up with a valid counter-argument, than simply because they disagree with someone.
"There's no chance that the iPhone is going to get any significant market share. No chance." -- Microsoft CEO Steve Ballmer
Microsoft CEO Steve Ballmer to Retire Within a Year
August 23, 2013, 10:00 AM
Sony's Xperia Z3 Gets Detailed in Leaked Photos
July 25, 2014, 2:30 PM
Heavy Users of Verizon’s “Unlimited” LTE Data Could Soon See Targeted Throttling
July 25, 2014, 1:52 PM
Motorola Moto X+1 Makes Appearance in Leaked Photos
July 25, 2014, 12:06 PM
Sony Finally Adds 3D Blu-ray Support to PS4
July 24, 2014, 3:44 PM
IDC: Although Apple Remains at Top of Tablet Market, Share Falls from 33% to 26.9%
July 24, 2014, 1:24 PM
Thanks in Part to Strong G3 Launch, LG Sells 14.5 Million Smartphones in Q2
July 24, 2014, 10:18 AM
Most Popular Articles
JJ Abrams Unveils X-Wing Starfighter for New "Star Wars" Movie
July 21, 2014, 12:24 PM
Ford Details ’15 F-150’s 325hp, 2.7L EcoBoost V6; Demonstrates 732-lb Weight Loss
July 22, 2014, 6:55 PM
Comcast Memo: Harassing Customers During Retention Calls Actually IS Our Policy
July 22, 2014, 5:19 PM
Microsoft Kills Entertainment Unit, May Shelve Flagship Lumia "McLaren"
July 18, 2014, 7:40 PM
Kindle Fire Phone Review Roundup -- A Solid "Meh"
July 23, 2014, 2:09 PM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information