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Print 10 comment(s) - last by marvdmartian.. on Mar 17 at 2:29 PM

The company is likely hoping to attract more handset makers

Microsoft isn't selling as many Windows Phone devices as it would like, so it's starting to give away licenses for free (in India, at least).
 
According to The Times of India, Microsoft is waiving the Windows Phone license fee for two Indian handset makers -- Lava and Karbonn. 
 
Windows Phone licensing fees can cost anywhere from about $5 to $30 per device sold. Nokia, which signed on to exclusively make Windows Phones in 2011, was charged $20 to $30 per Lumia device.
 
Microsoft's software licensing has typically been a huge money maker for the company, but it's realizing that it needs to take more drastic measures if it wants to compete with Google's Android and Apple's iOS for market share.
 
Microsoft is likely hoping that waived license fees will attract more hardware partners, meaning more Windows Phone options for customers. IDC said Windows Phone OS has less than 10 percent smartphone market share in India.


[SOURCE: Life Hacker]

This could be indicative of new strategies coming from the Windows giant, as plenty of other changes have recently taken place within its walls -- the largest being former CEO Steve Ballmer's announcement that he would be retiring as Microsoft's CEO within a year last August. Satya Nadella was named the new CEO in January 2014. 
 
In a further blow to Windows Phone, Huawei Technology's Chief Marketing Officer Shao Yang recently said that Google's Android was a higher priority than Windows Phone
 
"We are still committed to making Windows Phone devices," said Yang. "Compared with Android, the priority of Windows Phone is much lower but is still one of our choices of OS. We are definitely using a multi OS strategy. With Windows Phone, one direction for us – and one that we are now following – is dual OS. Dual OS as in Android and Windows together.
 
"If it is Windows only, maybe people will not find it as easy a decision to buy the phone. If they have the Android and Windows together, you can change it as you wish and it is much easier for people to choose Windows Phone.
 
"We think the dual OS [device] can be a new choice for the consumer. It will be on sale in the US in Q2."

Source: The Times of India



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RE: Dear Microsoft,
By cashkennedy on 3/14/2014 5:12:35 PM , Rating: 2
People are voting down your original comment because your original comment was clearly about windows 8, and not windows phone 8. Perhaps you should discuss what the article is actually about.

OEM's choose to make phones based on the price of the OS because that determines how well the phone will sell. Its very hard for WP8 to ever penetrate the poorest markets when a manufacturer would have to charge 30 dollars more (or make 30 dollars less profit) on a equivalent windows phone 8 device vs android because of the cost of licensing windows phone 8. (30 dollars might be incorrect if all android OEMs pay Microsoft roughly 10 dollars in licensing to use android, but I believe I have never heard of any of the Chinese / Indian OEMs having to pay the licensing fee to Microsoft)


RE: Dear Microsoft,
By marvdmartian on 3/17/2014 2:29:22 PM , Rating: 2
My original comment covered ALL W8 devices. It's a well known fact that Microsoft's plan is to get people hooked on W8, so they're using it in ALL their devices (computers, tablets AND phones). A big part of how they do that is to force OEM's to forego the older OS in favor of the new one. Those that fail to do so will lose favor with MS.

People down vote around here more often because it's easier than to come up with a valid counter-argument, than simply because they disagree with someone.


"There's no chance that the iPhone is going to get any significant market share. No chance." -- Microsoft CEO Steve Ballmer

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