Microsoft Waives Windows Phone OS Licensing Fees for Two Hardware Makers in India
March 13, 2014 1:07 PM
comment(s) - last by
The company is likely hoping to attract more handset makers
Microsoft isn't selling as many Windows Phone devices as it would like, so it's starting to give away licenses for free (in India, at least).
The Times of India
, Microsoft is waiving the Windows Phone license fee for two Indian handset makers -- Lava and Karbonn.
Windows Phone licensing fees can cost anywhere from about $5 to $30 per device sold. Nokia, which signed on to exclusively make Windows Phones in 2011, was charged $20 to $30 per Lumia device.
Microsoft's software licensing has typically been a huge money maker for the company, but it's realizing that it needs to take more drastic measures if it wants to compete with Google's Android and Apple's iOS for market share.
Microsoft is likely hoping that waived license fees will attract more hardware partners, meaning more Windows Phone options for customers. IDC said Windows Phone OS has less than 10 percent smartphone market share in India.
[SOURCE: Life Hacker]
This could be indicative of new strategies coming from the Windows giant, as plenty of other changes have recently taken place within its walls -- the largest being former CEO Steve Ballmer's announcement that he would be
retiring as Microsoft's CEO within a year
last August. Satya Nadella was named the new CEO in January 2014.
In a further blow to Windows Phone, Huawei Technology's Chief Marketing Officer Shao Yang recently said that Google's Android was
a higher priority than Windows Phone
"We are still committed to making Windows Phone devices," said Yang. "Compared with Android, the priority of Windows Phone is much lower but is still one of our choices of OS. We are definitely using a multi OS strategy. With Windows Phone, one direction for us – and one that we are now following – is dual OS. Dual OS as in Android and Windows together.
"If it is Windows only, maybe people will not find it as easy a decision to buy the phone. If they have the Android and Windows together, you can change it as you wish and it is much easier for people to choose Windows Phone.
"We think the dual OS [device] can be a new choice for the consumer. It will be on sale in the US in Q2."
The Times of India
This article is over a month old, voting and posting comments is disabled
a bit late...sort of.
3/14/2014 5:32:13 AM
Nokia X is being currently delivered to stores in India.
"I'm an Internet expert too. It's all right to wire the industrial zone only, but there are many problems if other regions of the North are wired." -- North Korean Supreme Commander Kim Jong-il
Microsoft CEO Steve Ballmer to Retire Within a Year
August 23, 2013, 10:00 AM
iBend: Reports Grow of Razor-Thin iPhone 6+ Folding Like Origami in Your Pocket
September 23, 2014, 6:08 PM
Quick Note: Samsung Bails on European Notebook Market
September 23, 2014, 4:40 PM
Report: Motorola Droid Turbo to Leapfrog 2nd Gen Moto X With QHD, Snapdragon 805
September 23, 2014, 12:32 PM
AT&T Tempts Customers with $39 U-Verse TV, HBO, Internet, and Amazon Prime Bundle
September 23, 2014, 10:15 AM
46 Percent of Apple’s Mobile Devices Already Running iOS 8
September 23, 2014, 9:48 AM
Die Shots Confirm A8 Packs Six PowerVR "Rogue" GPU Clusters
September 22, 2014, 4:05 PM
Most Popular Articles
HTC Preps Nexus 9 With Nvidia K1 64-Bit "Denver" SoC, Android L Onboard
September 10, 2014, 10:21 PM
Apple iPhone 6, iPhone 6 Plus Reviews Roll In
September 16, 2014, 9:13 PM
Big Media: If You Want Privacy, You're Probably a Pirate
September 18, 2014, 2:57 PM
Apple Cripples NFC in iPhone 6, 6+ With Developer Ban
September 17, 2014, 1:00 PM
Home Depot Credit Card Theft is the Biggest in History, 55 Million Cards Stolen
September 18, 2014, 7:53 PM
Latest Blog Posts
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information