backtop


Print 10 comment(s) - last by marvdmartian.. on Mar 17 at 2:29 PM

The company is likely hoping to attract more handset makers

Microsoft isn't selling as many Windows Phone devices as it would like, so it's starting to give away licenses for free (in India, at least).
 
According to The Times of India, Microsoft is waiving the Windows Phone license fee for two Indian handset makers -- Lava and Karbonn. 
 
Windows Phone licensing fees can cost anywhere from about $5 to $30 per device sold. Nokia, which signed on to exclusively make Windows Phones in 2011, was charged $20 to $30 per Lumia device.
 
Microsoft's software licensing has typically been a huge money maker for the company, but it's realizing that it needs to take more drastic measures if it wants to compete with Google's Android and Apple's iOS for market share.
 
Microsoft is likely hoping that waived license fees will attract more hardware partners, meaning more Windows Phone options for customers. IDC said Windows Phone OS has less than 10 percent smartphone market share in India.


[SOURCE: Life Hacker]

This could be indicative of new strategies coming from the Windows giant, as plenty of other changes have recently taken place within its walls -- the largest being former CEO Steve Ballmer's announcement that he would be retiring as Microsoft's CEO within a year last August. Satya Nadella was named the new CEO in January 2014. 
 
In a further blow to Windows Phone, Huawei Technology's Chief Marketing Officer Shao Yang recently said that Google's Android was a higher priority than Windows Phone
 
"We are still committed to making Windows Phone devices," said Yang. "Compared with Android, the priority of Windows Phone is much lower but is still one of our choices of OS. We are definitely using a multi OS strategy. With Windows Phone, one direction for us – and one that we are now following – is dual OS. Dual OS as in Android and Windows together.
 
"If it is Windows only, maybe people will not find it as easy a decision to buy the phone. If they have the Android and Windows together, you can change it as you wish and it is much easier for people to choose Windows Phone.
 
"We think the dual OS [device] can be a new choice for the consumer. It will be on sale in the US in Q2."

Source: The Times of India



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

Dear Microsoft,
By marvdmartian on 3/13/2014 3:47:08 PM , Rating: -1
You're not selling many Windows 8 devices, NOT because of the cost of the OS, but rather, because too many people can't stand your OS (or would rather stick with iOS or Android, instead).

Next time, try a less radical approach to stuffing your OS down people's throats, and maybe they'll be more receptive toward it.




RE: Dear Microsoft,
By retrospooty on 3/13/2014 4:28:38 PM , Rating: 2
"Next time, try a less radical approach to stuffing your OS down people's throats, and maybe they'll be more receptive toward it"

+1

The good thing is they seem to be getting the message... On the desktop side anyhow.


RE: Dear Microsoft,
By Just Tom on 3/13/2014 5:07:53 PM , Rating: 2
What exactly is radical about Windows Phone 8? People don't buy WP8 devices because the ecosystem is stunted. Lack of apps, lack of phones, lack of mindshare, lack of accessories. I own a WP8 phone and I'd not recommend it to a single person; not because I am less than satisfied with my phone but because it would be an awful match for nearly all of my friends and family. I have an android phone, for work, and while I prefer the WP8 interface it is damn convenient that the android phone has an app for my local radio station, bank, and favorite Italian restaurant. No matter how much I like my WP8 phone the android is usually more useful.


RE: Dear Microsoft,
By marvdmartian on 3/14/2014 7:38:35 AM , Rating: 1
Meaning, the entire Windows 8 experience was a radical change. Moreso in computing, where Microsoft pushes OEM manufacturers to put nothing but their latest, greatest OS on new desktops & laptops, regardless of whether people want it or not.

With the general negativity people have toward Windows 8 (with the exception of the occasional fanboy, all 3 of them who evidently marked my original comment down from a 2 to a -1), there's a longing for Windows 7 in the PC market, but few models left to be found.

Especially since W8 was such a radical departure from their previous versions, Microsoft (I believe) would have been better off by offering it as an optional OS to W7.....or, at least, offered the W7 "downgrade" on every version of W8. I'm betting we would have seen people jumping ship, back to W7, which would have pretty much crushed W8 before it had any chance to survive.


RE: Dear Microsoft,
By cashkennedy on 3/14/2014 5:12:35 PM , Rating: 2
People are voting down your original comment because your original comment was clearly about windows 8, and not windows phone 8. Perhaps you should discuss what the article is actually about.

OEM's choose to make phones based on the price of the OS because that determines how well the phone will sell. Its very hard for WP8 to ever penetrate the poorest markets when a manufacturer would have to charge 30 dollars more (or make 30 dollars less profit) on a equivalent windows phone 8 device vs android because of the cost of licensing windows phone 8. (30 dollars might be incorrect if all android OEMs pay Microsoft roughly 10 dollars in licensing to use android, but I believe I have never heard of any of the Chinese / Indian OEMs having to pay the licensing fee to Microsoft)


RE: Dear Microsoft,
By marvdmartian on 3/17/2014 2:29:22 PM , Rating: 2
My original comment covered ALL W8 devices. It's a well known fact that Microsoft's plan is to get people hooked on W8, so they're using it in ALL their devices (computers, tablets AND phones). A big part of how they do that is to force OEM's to forego the older OS in favor of the new one. Those that fail to do so will lose favor with MS.

People down vote around here more often because it's easier than to come up with a valid counter-argument, than simply because they disagree with someone.


"It looks like the iPhone 4 might be their Vista, and I'm okay with that." -- Microsoft COO Kevin Turner

Related Articles













botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki