Print 10 comment(s) - last by marvdmartian.. on Mar 17 at 2:29 PM

The company is likely hoping to attract more handset makers

Microsoft isn't selling as many Windows Phone devices as it would like, so it's starting to give away licenses for free (in India, at least).
According to The Times of India, Microsoft is waiving the Windows Phone license fee for two Indian handset makers -- Lava and Karbonn. 
Windows Phone licensing fees can cost anywhere from about $5 to $30 per device sold. Nokia, which signed on to exclusively make Windows Phones in 2011, was charged $20 to $30 per Lumia device.
Microsoft's software licensing has typically been a huge money maker for the company, but it's realizing that it needs to take more drastic measures if it wants to compete with Google's Android and Apple's iOS for market share.
Microsoft is likely hoping that waived license fees will attract more hardware partners, meaning more Windows Phone options for customers. IDC said Windows Phone OS has less than 10 percent smartphone market share in India.

[SOURCE: Life Hacker]

This could be indicative of new strategies coming from the Windows giant, as plenty of other changes have recently taken place within its walls -- the largest being former CEO Steve Ballmer's announcement that he would be retiring as Microsoft's CEO within a year last August. Satya Nadella was named the new CEO in January 2014. 
In a further blow to Windows Phone, Huawei Technology's Chief Marketing Officer Shao Yang recently said that Google's Android was a higher priority than Windows Phone
"We are still committed to making Windows Phone devices," said Yang. "Compared with Android, the priority of Windows Phone is much lower but is still one of our choices of OS. We are definitely using a multi OS strategy. With Windows Phone, one direction for us – and one that we are now following – is dual OS. Dual OS as in Android and Windows together.
"If it is Windows only, maybe people will not find it as easy a decision to buy the phone. If they have the Android and Windows together, you can change it as you wish and it is much easier for people to choose Windows Phone.
"We think the dual OS [device] can be a new choice for the consumer. It will be on sale in the US in Q2."

Source: The Times of India

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Do it for all of them
By Mitch101 on 3/13/2014 3:02:43 PM , Rating: 3
They should do it for all of them and take the same approach they used to do on game consoles.

Give Away the OS and look to make it back on App sales. Almost the same way they used to sell Game Consoles at a loss then after X games are purchased they start to make a profit.

Its all about building the user base to be able to sell more apps. Not everyone spends $30.00 in Apps but getting enough people on the Microsoft music plan would solve that and they aren't buying apps in your eco system if they aren't using Windows Phone OS.

There are plenty of Windows Phones out there so if there are any apps not ported to Windows Phone by now well that just leaves the door open for someone else to provide one. Like saying well selling 10 million apps isn't enticing enough for me.

Microsoft is also taking a stand on bad Apps and is going to start killing off bad clones. I think they realize you dont need a million apps because it dilutes the good apps from the poor knockoffs and clones. Id rather have 1,000 high quality apps/games than a million bad/clones and trying to figure out which ones are any good. I was going to be an App developer until a guy in class said all he does it take the top apps and writes clones for all the devices.

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