AT&T Cuts Price of 2GB Shared Data Plan, T-Mobile Ups Cost of Unlimited Option
March 10, 2014 2:51 PM
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AT&T's plan is getting a $15 price cut
The rivalry continues between AT&T and T-Mobile as the two carriers adjust prices once again, but you may be surprised at who is raising prices and who is cutting them.
, it is cutting the price of its 2GB shared data plan by $15 per month. That means that users will pay $80 per month for one line with a two-year contract, and only $40 per month for each additional smartphone instead of $55.
Customers who bring their own phones or purchase them through AT&T will pay $65 a month for one line, which is a cut from $80 per month. Those with two lines will pay $90 per month, down from the previous $105 per month.
AT&T is likely looking to lure customers from their older plans to the newer shared data plans, which include unlimited talk and text with mobile hotspot use at no extra charge.
, on the other hand, is replacing an unlimited plan and raising prices at the end of March by $10. More specifically, the $70 per month unlimited data plan is being booted for a 5GB offering instead, which is still set at $70.
For unlimited, customers will have to pay $80 per month.
But on the brightside, T-Mobile is bumping up its $50 per month plan from 500MB to 1GB, and the $60 per month plan from 2.5GB to 3GB. Customers can also look forward to unlimited texting from the U.S. to over 120 countries.
It's suprising that T-Mobile is raising its unlimited plan price, since cheap unlimited plans are a key differentiator in a market where the top guys (Verizon and AT&T) have done away with such plans for tiered options. But at the same time, T-Mobile said that these plans are getting expensive, and it needs to be able to afford to build its network.
T-Mobile added that data demand has been rising under its existing plans, and that subscribers use nearly 50 percent more data now than they did a year ago.
In fact, monthly usage on unlimited plans has nearly doubled and tops the 5GB mark.
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3/10/2014 4:58:08 PM
Freegin amazing. I hope it works out for them. They are the only carrier trying to fins ways to keep customers happy, where the others, especially Verizon just tries to find more ways to turn the screws into you.
"Spreading the rumors, it's very easy because the people who write about Apple want that story, and you can claim its credible because you spoke to someone at Apple." -- Investment guru Jim Cramer
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