backtop


Print 63 comment(s) - last by Reclaimer77.. on Mar 10 at 5:11 PM

New school-themed smartphones aim to boost Motorola Mobility's sales

Motorola Mobility is one of the oldest surviving cell phone brands in the world.  But its tenure with Google Inc. (GOOG) over the last two years failed to stop its slide as it struggled to keep up with the ever-evolving smartphone.  Since then, it's been acquired in a pending deal with Lenovo Group, Ltd.'s (HKG: 0992) struck to the tune of $2.91B USD.
 
Thus far it appears that Lenovo is looking to step up the strategy Google had started to explore late last year amidst struggling sales of the flagship Moto X.  This dual strategy involves getting more aggressive on price and focus on building phones with unique and customizable looks.
 
The latest addition to the Moto X is a series of limited edition smartphones for basketball fans.

Moto X

Clearly some schools are missing from there... for example Duke fans were pretty irate.  To go out on a limb, that may be due to issues with some schools not wanting to license their logos and/or asking more for that branding.

While the Moto X is clearly a bit behind the curve in terms of screen resolution and processing/graphics power, it has excellent battery life.  Motorola has been gunning for stronger sales with aggressive price cuts.  Most recently it slashed the price of an off-contract Moto X down to $299 USD in a brief promotion last month.

Currently it's hovering around $330 off-contract:

... don't be surprised if that dips soon, though.

Sources: Motorola Mobility, Twitter (@Motorola)



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: Close, but no cigar
By retrospooty on 3/9/2014 4:34:35 PM , Rating: 0
"I post links to real material from real companies."

This is an article about custom skins on Moto X. You posted articles about Malware and security issues ont he 3 year old Android 2.x.

You arent making any sense, and arent even on topic. Off topic you arent even correct unless your point is the 3 year old version of Anroid is insecure and prone to attack. Uhhh. The sky is blue too. We all know that. I HIGHLY recommend no-one buys a 3 year old Android phone running Gingerbread, not even becasue of security, it sucked all on its own without the holes but the point is Android 4 came out in 2011 and doent have these issues.

Every post you have made is totally debunked 2 years ago. It's like you are arguing calling Windows Vista a dud. Its OVER already.


"If you can find a PS3 anywhere in North America that's been on shelves for more than five minutes, I'll give you 1,200 bucks for it." -- SCEA President Jack Tretton














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki