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Print 63 comment(s) - last by Reclaimer77.. on Mar 10 at 5:11 PM

New school-themed smartphones aim to boost Motorola Mobility's sales

Motorola Mobility is one of the oldest surviving cell phone brands in the world.  But its tenure with Google Inc. (GOOG) over the last two years failed to stop its slide as it struggled to keep up with the ever-evolving smartphone.  Since then, it's been acquired in a pending deal with Lenovo Group, Ltd.'s (HKG: 0992) struck to the tune of $2.91B USD.
 
Thus far it appears that Lenovo is looking to step up the strategy Google had started to explore late last year amidst struggling sales of the flagship Moto X.  This dual strategy involves getting more aggressive on price and focus on building phones with unique and customizable looks.
 
The latest addition to the Moto X is a series of limited edition smartphones for basketball fans.

Moto X

Clearly some schools are missing from there... for example Duke fans were pretty irate.  To go out on a limb, that may be due to issues with some schools not wanting to license their logos and/or asking more for that branding.

While the Moto X is clearly a bit behind the curve in terms of screen resolution and processing/graphics power, it has excellent battery life.  Motorola has been gunning for stronger sales with aggressive price cuts.  Most recently it slashed the price of an off-contract Moto X down to $299 USD in a brief promotion last month.

Currently it's hovering around $330 off-contract:

... don't be surprised if that dips soon, though.

Sources: Motorola Mobility, Twitter (@Motorola)



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RE: Close, but no cigar
By Reclaimer77 on 3/8/2014 11:37:16 AM , Rating: 1
quote:
This is something I'm afraid of. It's enough to give them an excuse to not update past KitKat.


A legitimate concern. However Motorola has always been very on-point with updates compared to other OEM's.

I can see how you would be worried considering the ownership change and everything being in flux.

http://www.geek.com/android/moto-x-gets-even-more-...

Looks like even as recent as two days ago, the Moto X keeps getting updates. Impressive.

I don't see the developer edition being worth it. It's the same phone with an unlocked bootloader as far as I can tell. Not really a phone for general consumer use anyway.


“So far we have not seen a single Android device that does not infringe on our patents." -- Microsoft General Counsel Brad Smith














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