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Print 63 comment(s) - last by Reclaimer77.. on Mar 10 at 5:11 PM

New school-themed smartphones aim to boost Motorola Mobility's sales

Motorola Mobility is one of the oldest surviving cell phone brands in the world.  But its tenure with Google Inc. (GOOG) over the last two years failed to stop its slide as it struggled to keep up with the ever-evolving smartphone.  Since then, it's been acquired in a pending deal with Lenovo Group, Ltd.'s (HKG: 0992) struck to the tune of $2.91B USD.
 
Thus far it appears that Lenovo is looking to step up the strategy Google had started to explore late last year amidst struggling sales of the flagship Moto X.  This dual strategy involves getting more aggressive on price and focus on building phones with unique and customizable looks.
 
The latest addition to the Moto X is a series of limited edition smartphones for basketball fans.

Moto X

Clearly some schools are missing from there... for example Duke fans were pretty irate.  To go out on a limb, that may be due to issues with some schools not wanting to license their logos and/or asking more for that branding.

While the Moto X is clearly a bit behind the curve in terms of screen resolution and processing/graphics power, it has excellent battery life.  Motorola has been gunning for stronger sales with aggressive price cuts.  Most recently it slashed the price of an off-contract Moto X down to $299 USD in a brief promotion last month.

Currently it's hovering around $330 off-contract:

... don't be surprised if that dips soon, though.

Sources: Motorola Mobility, Twitter (@Motorola)



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RE: Close, but no cigar
By bug77 on 3/8/2014 11:09:16 AM , Rating: 3
We both know custom ROMs are rarely 100% functional. Cyanogen doesn't seem to have anything for Moto X, not even a nightly build (unless their pages play tricks on me).


RE: Close, but no cigar
By retrospooty on 3/8/2014 11:25:35 AM , Rating: 2
It seems to me future OS updates are more important to you than current functionality and you are afraid to take control of it on your own... Moto X is on the absolute latest OS and as a flagship, will be updated. Why is it such a sticking point for you'? If getting that is of utmost importance,Get an iPhone. It cant even do what Android 4 did 2.5 years ago, but hey, its the "latest" so it must be good right?


RE: Close, but no cigar
By Reclaimer77 on 3/8/2014 11:48:47 AM , Rating: 1
Whoa easy tiger. I think he's just asking questions, no need to force an iPhone on him just yet :)

quote:
Why is it such a sticking point for you'?


There's so much FUD being thrown around when it comes to Android and updates, I honestly can't blame him.

I wouldn't want to custom ROM my Moto X unless I knew for a fact all the unique apps and features from Motorola worked with it. I actually haven't looked into that, so I can't say either way. But for him it's a concern, understandable.

Just like when you ROM a Galaxy Note, all the really cool stuff doesn't work anymore.


RE: Close, but no cigar
By retrospooty on 3/8/2014 12:15:10 PM , Rating: 2
I know, I just hate seeing people on a tech forum saying "I dont want [insert phone] because I don't know if it will get updates"

There are SOOOO many options, and again, this is a tech forum, not a newb info site.


RE: Close, but no cigar
By bug77 on 3/8/2014 2:07:50 PM , Rating: 2
I just want a device that always runs the latest OS. I'm sorry you have a problem with that.
If Android was sold as a separate SKU, like Windows, I'd have no problem taking updates into my own hands. But it isn't.


RE: Close, but no cigar
By Solandri on 3/8/2014 3:37:51 PM , Rating: 2
I was trying to figure out how to save my launcher desktop config on my Nexus 5 (I hate having to set everything up again if I wipe and reinstall or some weirdness happens and I have to reset). Turns out Google rolled the default launcher into the Google Search app - back it up and you have a backup of your launcher desktop. So I suspect they're trying to move Android in a direction where anyone can get the "stock" skin-less Android experience if they want.

That said, Motorola is pretty good about keeping up to date with Android releases. And on the Moto X in particular, their "skin" contains a lot of features which make the Moto X such a nice device. Active notifications, auto-unlock on bluetooth connection, etc. I'm pretty sure the always-on voice recognition is part of their launcher too. The spoken "OK Google" functionality on my Nexus 5 disappeared when I tried switching to a different launcher.


RE: Close, but no cigar
By bug77 on 3/8/2014 4:48:13 PM , Rating: 2
http://arstechnica.com/gadgets/2013/11/google-just...

It's just part of a larger move to gut Android and move as much as possible into Google Play Services. Which is good, because it lets Google update stuff instead of carriers, but it's also bad because Google Play Services are not open.


RE: Close, but no cigar
By retrospooty on 3/8/2014 5:40:23 PM , Rating: 2
Nice thought, but it would never work... A ROM on a phone is far far more complex than just an OS install.

So... What do you have now and/or what are you looking at that supports all this?


RE: Close, but no cigar
By bug77 on 3/8/2014 6:59:27 PM , Rating: 2
quote:
Nice thought, but it would never work... A ROM on a phone is far far more complex than just an OS install.


Actually, it's just an OS. But Android is an OS that doesn't include drivers, hence the nice mess we're in.

quote:
So... What do you have now and/or what are you looking at that supports all this?


I have a device that's stuck with ICS. Alternatives would be iOS and WP, both of which come with proper drivers and guarantee speedy updates. I will not touch iOS with a 10' pole, but WP may become attractive if Microsoft ever crawls out of the hole they dug themselves into.


RE: Close, but no cigar
By retrospooty on 3/8/2014 9:19:33 PM , Rating: 2
"Actually, it's just an OS. But Android is an OS that doesn't include drivers, hence the nice mess we're in."

Actually there is alot more to it than OS and drivers. Even for the iPhone, its just that they do one per year, and release the previous couple years at the same time when all are ready so it seams easy, it isnt. Even Apple spends a buttload of time and money on it. Google does the Nexus line this way, and most major players high end phones do get updated. Even the GS3 is getting KK.

Still, get the phone you want that has the features you want. Getting a phone today based on potential future updates is kind of insane.


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