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Print 63 comment(s) - last by Reclaimer77.. on Mar 10 at 5:11 PM

New school-themed smartphones aim to boost Motorola Mobility's sales

Motorola Mobility is one of the oldest surviving cell phone brands in the world.  But its tenure with Google Inc. (GOOG) over the last two years failed to stop its slide as it struggled to keep up with the ever-evolving smartphone.  Since then, it's been acquired in a pending deal with Lenovo Group, Ltd.'s (HKG: 0992) struck to the tune of $2.91B USD.
 
Thus far it appears that Lenovo is looking to step up the strategy Google had started to explore late last year amidst struggling sales of the flagship Moto X.  This dual strategy involves getting more aggressive on price and focus on building phones with unique and customizable looks.
 
The latest addition to the Moto X is a series of limited edition smartphones for basketball fans.

Moto X

Clearly some schools are missing from there... for example Duke fans were pretty irate.  To go out on a limb, that may be due to issues with some schools not wanting to license their logos and/or asking more for that branding.

While the Moto X is clearly a bit behind the curve in terms of screen resolution and processing/graphics power, it has excellent battery life.  Motorola has been gunning for stronger sales with aggressive price cuts.  Most recently it slashed the price of an off-contract Moto X down to $299 USD in a brief promotion last month.

Currently it's hovering around $330 off-contract:

... don't be surprised if that dips soon, though.

Sources: Motorola Mobility, Twitter (@Motorola)



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By imaheadcase on 3/8/2014 5:05:23 AM , Rating: 2
The prices vary greatly on these, don't go by article. You can currently get this for only $50 for upgrade phone or only $150 for new contract on AT&T.

I've found nothing i don't like about this phone. Pictures are outstanding, its just the right size to fit in back pocket.

CPU power is fine, you won't notice a difference between it and a top end phone.

If i had to pick a downside it would be I wish it had a microssd slot. Not a huge deal with 32gig version.




By Rukkian on 3/10/2014 11:02:06 AM , Rating: 2
While I really considered the phone, you are missing something saying
quote:
Pictures are outstanding, its just the right size to fit in back pocket.
, as the phone (as well as pretty much every motorola) has been shown to have a really crappy camera. The camera, the battery life, and the storage (only had 16gb on Verizon when I needed an upgrade) kept me from getting it. There are still several features I wish I had (active display being the main one), but the camera and battery life just aren't there.

I don't like some of the stuff on my lgg2, but it had everything I needed, which is one of the big plusses for Android in general - options. Some like one, others like another. I really hope the sale to Lenovo doesn't drastically change the direction of the company, as with just a few tweaks (camera is a big one imo) the successor to the Moto X could be an incredible device.

quote:
The prices vary greatly on these, don't go by article. You can currently get this for only $50 for upgrade phone or only $150 for new contract on AT&T.
The article is actually correct, as it is showing the off-contract prices. It would be very stupid (imo) to sign a 2 year contract to save $150 (300-150). You are getting ripped off buying a phone on contract that is only $300 off contract, especially when you see $700 phones going for 200-250.


By Reclaimer77 on 3/10/2014 5:11:09 PM , Rating: 2
What you talkin' 'bout, Willis?

http://www.anandtech.com/show/7353/moto-x-update-d...

The Moto X does not have a "crappy" camera. Unless you're comparing it to something like that absurd Lumia phone that's half a camera.


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