94% of Old BlackBerry Trade-ins at T-Mobile Favor Other Brands During Special Promotion
March 5, 2014 12:12 PM
comment(s) - last by
The offer ends today
T-Mobile's latest offer for BlackBerry users seemed to be successful for everyone
, T-Mobile's BlackBerry trade-in campaign resulted in 94 percent of old BB devices being traded for smartphones made by the company's competitors. It isn't clear exactly how many customers participated in the promotion.
Last month, T-Mobile presented a $200 trade-in offer for BlackBerry users that aimed to get them an iPhone for a great price. This led to a lot of fuss from BlackBerry fans and BlackBerry CEO John Chen, who called the promotion "inappropriate and ill-conceived."
T-Mobile tried to make it right by offering an extra $50 for users who decided to trade-in an old BlackBerry device in favor of a new one like the Z10 or Q10.
However, that extra $50 didn't seem to make much of a difference. A vast majority of old BlackBerry trade-ins ended up favoring other brands.
The offer ended today, and T-Mobile noted in an internal memo that the promo led to a 15x increase in BlackBerry trade-ins.
BlackBerry really didn't need to lose any extra customers at this time, considering the company is already having major troubles.
Last year, BlackBerry had a full year
net loss of $5.4 billion USD
on revenue of $8.6 billion USD. It's latest operating system and line of devices -- BlackBerry 10 (BB10) -- had
To make matters worse, fewer than half as many BlackBerry Enterprise Servers (BES) were in use as there were three years previous, and market capitalization
had fallen from $83 billion USD
in mid-2008 to a mere $3 billion USD late last year.
Overall, BlackBerry devices represented less than 1 percent of global smartphone shipped in the final quarter of last year.
But Chen remains positive and is looking to turn his company around. Chen -- BlackBerry's third CEO in just two years -- said he will
focus on the enterprise
once again, which is what BlackBerry has traditionally done best.
This article is over a month old, voting and posting comments is disabled
3/6/2014 9:53:04 PM
Hmm where to start.
I do IT support for a lawfirm with about 700+ lawyers, our environment has a mixture of Older Berries on a Bes 5 server, Iphones on Mobile Iron, and BB10 phones on a Bes 10 server.
In this corporate environment most of the lawyers prefer blackberries! And mostly the Q10 model with the keyboard, the preference for this model is big because typing accuracy is very important when responding to Clients or taking down some notes while in court.
Apple has no enterprise management software Mobile Iron is required. When we first allowed the iphones on the network there was a ton of teething issues with calenders and appointments it was a real mess. As the updates have came out things have gotten better. We however had many lawyers that went to Iphones and came back to blackberries within a week.
Were thinking of decommissioning the Bes 5 server and forcing anyone still on the older models to upgrade to a BB10 device.Also some dicussions now about getting rid of mobile iron since BES10 is better and we can run the iphones directly from it.
In the consumer space yes the numbers are heavily Andriod and Apple but not surprise as jobs said best most people don't know what they want you have to tell them.
In the corporate space its the opposite and there is still a place for BB and this is why they still fight for this space.
Consumers are finky and sheepish for the most part some of you reading this site would not fall under that.
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