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The offer ends today

T-Mobile's latest offer for BlackBerry users seemed to be successful for everyone but BlackBerry. 
According to TmoNews, T-Mobile's BlackBerry trade-in campaign resulted in 94 percent of old BB devices being traded for smartphones made by the company's competitors. It isn't clear exactly how many customers participated in the promotion. 
Last month, T-Mobile presented a $200 trade-in offer for BlackBerry users that aimed to get them an iPhone for a great price. This led to a lot of fuss from BlackBerry fans and BlackBerry CEO John Chen, who called the promotion "inappropriate and ill-conceived." 
T-Mobile tried to make it right by offering an extra $50 for users who decided to trade-in an old BlackBerry device in favor of a new one like the Z10 or Q10. 
However, that extra $50 didn't seem to make much of a difference. A vast majority of old BlackBerry trade-ins ended up favoring other brands. 
The offer ended today, and T-Mobile noted in an internal memo that the promo led to a 15x increase in BlackBerry trade-ins. 

BlackBerry really didn't need to lose any extra customers at this time, considering the company is already having major troubles. 

Last year, BlackBerry had a full year net loss of $5.4 billion USD on revenue of $8.6 billion USD. It's latest operating system and line of devices -- BlackBerry 10 (BB10) -- had largely flopped as well.

To make matters worse, fewer than half as many BlackBerry Enterprise Servers (BES) were in use as there were three years previous, and market capitalization had fallen from $83 billion USD in mid-2008 to a mere $3 billion USD late last year. 

Overall, BlackBerry devices represented less than 1 percent of global smartphone shipped in the final quarter of last year.

But Chen remains positive and is looking to turn his company around. Chen -- BlackBerry's third CEO in just two years -- said he will focus on the enterprise once again, which is what BlackBerry has traditionally done best. 

Source: TmoNews

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So much DT bias
By iamkyle on 3/6/2014 12:46:20 PM , Rating: 2
But BB is dead. It's dead. No business people want to use BB. No teenagers, hipsters, geeks, cheerleaders, teachers, normal people want to use BB. No body.

You know that they say...assuming makes an ass of u and me!

And can't spell.

I hated them back then, and I still do now.

Wow, what happened to you? Did it kill a member of your family? Did it bang your wife without you knowing behind your back? Seems a bit unnecessary. Put on some Duck Dynasty and chill out.

OK, clearly you created a new ID here to do nothing but spin BB.

If all else fails, accuse the poster about account duplication. Because there couldn't possibly be more than 1 dissenting opinion that DARES contradict the great and powerful retrospooty !!!

It's impossible to have a neutral, logical conversation with you people about this. You all have issues.

RE: So much DT bias
By retrospooty on 3/6/2014 2:06:01 PM , Rating: 2
"If all else fails, accuse the poster about account duplication. Because there couldn't possibly be more than 1 dissenting opinion that DARES contradict the great and powerful retrospooty !!!"

??? What are you talking about? I didn't accuse anyone of duplication. I said he obviously created an ID here to spin BB. Look at his post count and history. Not a single post about anything at all, other than defending BB (and defending them very poorly so I might add).

"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation

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