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The offer ends today

T-Mobile's latest offer for BlackBerry users seemed to be successful for everyone but BlackBerry. 
 
According to TmoNews, T-Mobile's BlackBerry trade-in campaign resulted in 94 percent of old BB devices being traded for smartphones made by the company's competitors. It isn't clear exactly how many customers participated in the promotion. 
 
Last month, T-Mobile presented a $200 trade-in offer for BlackBerry users that aimed to get them an iPhone for a great price. This led to a lot of fuss from BlackBerry fans and BlackBerry CEO John Chen, who called the promotion "inappropriate and ill-conceived." 
 
T-Mobile tried to make it right by offering an extra $50 for users who decided to trade-in an old BlackBerry device in favor of a new one like the Z10 or Q10. 
 
However, that extra $50 didn't seem to make much of a difference. A vast majority of old BlackBerry trade-ins ended up favoring other brands. 
 
The offer ended today, and T-Mobile noted in an internal memo that the promo led to a 15x increase in BlackBerry trade-ins. 


BlackBerry really didn't need to lose any extra customers at this time, considering the company is already having major troubles. 

Last year, BlackBerry had a full year net loss of $5.4 billion USD on revenue of $8.6 billion USD. It's latest operating system and line of devices -- BlackBerry 10 (BB10) -- had largely flopped as well.

To make matters worse, fewer than half as many BlackBerry Enterprise Servers (BES) were in use as there were three years previous, and market capitalization had fallen from $83 billion USD in mid-2008 to a mere $3 billion USD late last year. 

Overall, BlackBerry devices represented less than 1 percent of global smartphone shipped in the final quarter of last year.

But Chen remains positive and is looking to turn his company around. Chen -- BlackBerry's third CEO in just two years -- said he will focus on the enterprise once again, which is what BlackBerry has traditionally done best. 

Source: TmoNews



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RE: Chen
By retrospooty on 3/6/2014 7:32:03 AM , Rating: 2
Sorry, I don't know what kind of bunk review process BGR uses, but it doesn't line up worth independent testing by trusted websites. It doesn't get better than Anandtech. Blackberry isn't even close to iPhone or high end Androids. Not even remotely.

http://www.anandtech.com/show/7463/a-quick-look-at...

Like I said in the other post. You would be better off posting your rediculous spin campaign at a non tech site where people dont know any better


RE: Chen
By Reclaimer77 on 3/6/2014 8:05:56 AM , Rating: 2
Is this guy serious? The Z10 SoC (Snapdraggon S4 Pro) is comparable to the 600. The 800 utterly obliterates it! And he's claiming it "schools" top Android phones and the iPhone?

Lawl, okay.

And I love the "benchmark" he posted. It's a giant "ZOMG" graphic without any actual testing or anything.


RE: Chen
By retrospooty on 3/6/2014 8:08:00 AM , Rating: 2
Ya, it would be different if it were even close. Blackberry isnt just behind, they are being obliterated, all that at lower res too.

This guy is clearly grasping for any piece of good news about BB and completely ignoring the mountain of negatives.


RE: Chen
By Wizec on 3/6/2014 9:45:00 AM , Rating: 2
The BGR link I provided was merely reporting data from a study, here's a quote:

"According to New Relic’s data, which analyzed more than 16.8 million page loads from early October through early November last year, BlackBerry 10 devices loaded web pages in 1.55 seconds on average. The second-fastest web browser, Opera Mini 4.2, wasn’t even close, with page load times that averaged 4.78 seconds.

In other words, the BlackBerry 10 browser is more than three times faster than its next-closest competitor."

Calling something "spin" doesn't make it so. Anandtech's benchmarks are "micro" benchmarks, but you wouldn't understand that.

Obviously you're in denial, so I'm done with your kind. The facts speak for themselves.


RE: Chen
By retrospooty on 3/6/2014 9:56:00 AM , Rating: 2
"In other words, the BlackBerry 10 browser is more than three times faster than its next-closest competitor."

But it isnt. It is actually quite alot slower. By a large margin, it tests at the bottom of the scale LOOK AT THE LINK. It has real test data, not just some useless graphics.

http://www.anandtech.com/show/7463/a-quick-look-at...

"Obviously you're in denial"

Right, I am the one in denial, says a guy that created a userid at this site to defend a dinosaur who's age has passed and has proven unable to compete in todays market. Good luck BB, you will need it, and a whole lot more.


RE: Chen
By Reclaimer77 on 3/6/2014 10:11:17 AM , Rating: 2
Even if the stock browser in a Blackberry is faster...so what? I mean, is that an overall compelling reason to buy the phone or something?

It's like his whole argument hinges on who's browser is faster. I mean...lol, who cares?


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