94% of Old BlackBerry Trade-ins at T-Mobile Favor Other Brands During Special Promotion
March 5, 2014 12:12 PM
comment(s) - last by
The offer ends today
T-Mobile's latest offer for BlackBerry users seemed to be successful for everyone
, T-Mobile's BlackBerry trade-in campaign resulted in 94 percent of old BB devices being traded for smartphones made by the company's competitors. It isn't clear exactly how many customers participated in the promotion.
Last month, T-Mobile presented a $200 trade-in offer for BlackBerry users that aimed to get them an iPhone for a great price. This led to a lot of fuss from BlackBerry fans and BlackBerry CEO John Chen, who called the promotion "inappropriate and ill-conceived."
T-Mobile tried to make it right by offering an extra $50 for users who decided to trade-in an old BlackBerry device in favor of a new one like the Z10 or Q10.
However, that extra $50 didn't seem to make much of a difference. A vast majority of old BlackBerry trade-ins ended up favoring other brands.
The offer ended today, and T-Mobile noted in an internal memo that the promo led to a 15x increase in BlackBerry trade-ins.
BlackBerry really didn't need to lose any extra customers at this time, considering the company is already having major troubles.
Last year, BlackBerry had a full year
net loss of $5.4 billion USD
on revenue of $8.6 billion USD. It's latest operating system and line of devices -- BlackBerry 10 (BB10) -- had
To make matters worse, fewer than half as many BlackBerry Enterprise Servers (BES) were in use as there were three years previous, and market capitalization
had fallen from $83 billion USD
in mid-2008 to a mere $3 billion USD late last year.
Overall, BlackBerry devices represented less than 1 percent of global smartphone shipped in the final quarter of last year.
But Chen remains positive and is looking to turn his company around. Chen -- BlackBerry's third CEO in just two years -- said he will
focus on the enterprise
once again, which is what BlackBerry has traditionally done best.
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T-mobile is making it difficult to upgrade to a BB phone
3/5/2014 7:17:15 PM
I am sure T-mobile wants to slap it into the face of new BB CEO by doing this promotion. Since none of their stores carry any blackberry devices during the promotion, it is very difficult for customers who traded in their old BB device to get a new Z10 or Q10. The agent at my T-mobile store had no idea how to get the additional $50 for my trade-in. Later, T-mobile online system told me that the Q10 was back-ordered. The following day, that same agent asked me to mail in my old Blackberry myself after accepting that phone the previous day, because his manager asked him to tell me that I have to login into my T-mobile to use the RMA number there to send in my old device. But there was no RMA number there!
Sure seems like bad faith from T-mobile towards BB.
I uses an HTC one as my main phone. Have owned or still own Nokia N9, Lumia 925, Moto X, iPhone 5S, BB Z10. So I do not think I am biased towards any system or smartphone manufacturer. The Q10 is for a friend who likes real keys.
"Intel is investing heavily (think gazillions of dollars and bazillions of engineering man hours) in resources to create an Intel host controllers spec in order to speed time to market of the USB 3.0 technology." -- Intel blogger Nick Knupffer
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