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The offer ends today

T-Mobile's latest offer for BlackBerry users seemed to be successful for everyone but BlackBerry. 
 
According to TmoNews, T-Mobile's BlackBerry trade-in campaign resulted in 94 percent of old BB devices being traded for smartphones made by the company's competitors. It isn't clear exactly how many customers participated in the promotion. 
 
Last month, T-Mobile presented a $200 trade-in offer for BlackBerry users that aimed to get them an iPhone for a great price. This led to a lot of fuss from BlackBerry fans and BlackBerry CEO John Chen, who called the promotion "inappropriate and ill-conceived." 
 
T-Mobile tried to make it right by offering an extra $50 for users who decided to trade-in an old BlackBerry device in favor of a new one like the Z10 or Q10. 
 
However, that extra $50 didn't seem to make much of a difference. A vast majority of old BlackBerry trade-ins ended up favoring other brands. 
 
The offer ended today, and T-Mobile noted in an internal memo that the promo led to a 15x increase in BlackBerry trade-ins. 


BlackBerry really didn't need to lose any extra customers at this time, considering the company is already having major troubles. 

Last year, BlackBerry had a full year net loss of $5.4 billion USD on revenue of $8.6 billion USD. It's latest operating system and line of devices -- BlackBerry 10 (BB10) -- had largely flopped as well.

To make matters worse, fewer than half as many BlackBerry Enterprise Servers (BES) were in use as there were three years previous, and market capitalization had fallen from $83 billion USD in mid-2008 to a mere $3 billion USD late last year. 

Overall, BlackBerry devices represented less than 1 percent of global smartphone shipped in the final quarter of last year.

But Chen remains positive and is looking to turn his company around. Chen -- BlackBerry's third CEO in just two years -- said he will focus on the enterprise once again, which is what BlackBerry has traditionally done best. 

Source: TmoNews



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It's too bad
By Kenazo on 3/5/2014 5:07:56 PM , Rating: 2
I have a Z10 with the 10.2.1 OS, and love it. It's fast and smooth, has every app that I've ever wanted (yes, even Flappy Birds) and the Hub messaging system that I find far more intuitive than my wife's iPhone 5.

But BB has become such a poisoned name in the marketplace that I don't think there will be any recovery. I fear it's become the "Beta" in the VCR wars.




RE: It's too bad
By Nutzo on 3/6/2014 12:18:21 PM , Rating: 2
quote:
But BB has become such a poisoned name in the marketplace that I don't think there will be any recovery.


That's the real problem.

iPhones have been the trendy choice for the past few years.
In my office, most the people with iPhones are the same people who are always following the latest trend. Most the Techie types (who care more about utility as opposed to making a fashion statement) use Android phones.

As long as Blackberry has an image problem, it doesn't matter how good thier phones are.
Apple could start making the worse phone on the market, and the iBots will continue to buy them as long as they have thier current image.


"If a man really wants to make a million dollars, the best way would be to start his own religion." -- Scientology founder L. Ron. Hubbard














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