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The offer ends today

T-Mobile's latest offer for BlackBerry users seemed to be successful for everyone but BlackBerry. 
 
According to TmoNews, T-Mobile's BlackBerry trade-in campaign resulted in 94 percent of old BB devices being traded for smartphones made by the company's competitors. It isn't clear exactly how many customers participated in the promotion. 
 
Last month, T-Mobile presented a $200 trade-in offer for BlackBerry users that aimed to get them an iPhone for a great price. This led to a lot of fuss from BlackBerry fans and BlackBerry CEO John Chen, who called the promotion "inappropriate and ill-conceived." 
 
T-Mobile tried to make it right by offering an extra $50 for users who decided to trade-in an old BlackBerry device in favor of a new one like the Z10 or Q10. 
 
However, that extra $50 didn't seem to make much of a difference. A vast majority of old BlackBerry trade-ins ended up favoring other brands. 
 
The offer ended today, and T-Mobile noted in an internal memo that the promo led to a 15x increase in BlackBerry trade-ins. 


BlackBerry really didn't need to lose any extra customers at this time, considering the company is already having major troubles. 

Last year, BlackBerry had a full year net loss of $5.4 billion USD on revenue of $8.6 billion USD. It's latest operating system and line of devices -- BlackBerry 10 (BB10) -- had largely flopped as well.

To make matters worse, fewer than half as many BlackBerry Enterprise Servers (BES) were in use as there were three years previous, and market capitalization had fallen from $83 billion USD in mid-2008 to a mere $3 billion USD late last year. 

Overall, BlackBerry devices represented less than 1 percent of global smartphone shipped in the final quarter of last year.

But Chen remains positive and is looking to turn his company around. Chen -- BlackBerry's third CEO in just two years -- said he will focus on the enterprise once again, which is what BlackBerry has traditionally done best. 

Source: TmoNews



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RE: Chen
By Wizec on 3/5/2014 4:50:31 PM , Rating: 1
BlackBerry is far from dead. If they were, why would Apple build their CarPlay app on-top of BlackBerry's QNX OS?

As to BlackBerry's enterprise health, here's a list of their recent wins:

Mar 4, 2014:
Apple CarPlay a Result of Partnership With BlackBerry QNX
http://www.technobuffalo.com/2014/03/04/apple-carp...

Dec 9, 2013:
T-Mobile announces Cloud-hosted BES10
http://business.t-mobile.com/corporate/solutions/b...

Feb 25, 2014:
Airbus Group moves to BlackBerry 10 smartphones
http://press.blackberry.com/press/2014/airbus-grou...

Feb 25, 2014:
BlackBerry Enterprise Service 10 and BlackBerry 10 smartphones selected by automobile manufacturer Daimler
http://press.blackberry.com/press/2014/blackberry-...

Feb 25, 2014:
Odebrecht Purchasing 3500 BlackBerry 10 Smartphones for Operations in Brazil
http://press.blackberry.com/press/2014/odebrecht-p...

Jan 16, 2014:
BlackBerry Enterprise Service 10 Selected by DATEV
http://press.blackberry.com/press/2014/blackberry-...

Jan 15, 2014:
Enterprises in India Move to BlackBerry 10
http://press.blackberry.com/press/2014/enterprises...

Dec 17, 2013:
Deployment of 10,000 BlackBerry 10 Smartphones and Migration to BES10 at PSA Peugeot Citroën
http://press.blackberry.com/press/2013/deployment-...

Dec 11, 2013:
Rocky Mountain Human Services Chooses BlackBerry to Enhance Mobile Productivity
http://press.blackberry.com/press/2013/rocky-mount...

Nov 13, 2013:
Mitsubishi Motors Deutschland, manufacturing giant Grohe AG and sugar producer Südzucker AG move to BES 10
http://press.blackberry.com/press/2013/enterprise-...

Oct 31, 2013:
Australian Transport Safety Bureau upgrades BlackBerry smartphones, migrates to BlackBerry Enterprise Service 10 for top security and productivity
http://press.blackberry.com/press/2013/australian-...


RE: Chen
By retrospooty on 3/5/2014 6:14:36 PM , Rating: 2
Look BB spin.

Good luck with that.


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