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The offer ends today

T-Mobile's latest offer for BlackBerry users seemed to be successful for everyone but BlackBerry. 
 
According to TmoNews, T-Mobile's BlackBerry trade-in campaign resulted in 94 percent of old BB devices being traded for smartphones made by the company's competitors. It isn't clear exactly how many customers participated in the promotion. 
 
Last month, T-Mobile presented a $200 trade-in offer for BlackBerry users that aimed to get them an iPhone for a great price. This led to a lot of fuss from BlackBerry fans and BlackBerry CEO John Chen, who called the promotion "inappropriate and ill-conceived." 
 
T-Mobile tried to make it right by offering an extra $50 for users who decided to trade-in an old BlackBerry device in favor of a new one like the Z10 or Q10. 
 
However, that extra $50 didn't seem to make much of a difference. A vast majority of old BlackBerry trade-ins ended up favoring other brands. 
 
The offer ended today, and T-Mobile noted in an internal memo that the promo led to a 15x increase in BlackBerry trade-ins. 


BlackBerry really didn't need to lose any extra customers at this time, considering the company is already having major troubles. 

Last year, BlackBerry had a full year net loss of $5.4 billion USD on revenue of $8.6 billion USD. It's latest operating system and line of devices -- BlackBerry 10 (BB10) -- had largely flopped as well.

To make matters worse, fewer than half as many BlackBerry Enterprise Servers (BES) were in use as there were three years previous, and market capitalization had fallen from $83 billion USD in mid-2008 to a mere $3 billion USD late last year. 

Overall, BlackBerry devices represented less than 1 percent of global smartphone shipped in the final quarter of last year.

But Chen remains positive and is looking to turn his company around. Chen -- BlackBerry's third CEO in just two years -- said he will focus on the enterprise once again, which is what BlackBerry has traditionally done best. 

Source: TmoNews



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RE: Chen
By Wizec on 3/5/2014 4:31:32 PM , Rating: 0
Apple does not have "Enterprise smartphone services", period.

Only third-party vendors provide Apple management services, and not one of them is even close to BlackBerry's size:

"10 times more customers than the
next largest dedicated EMM vendor.
BlackBerry supports more unique
customers today than MobileIron,
Good and AirWatch combined.
We Are The Leader!"

http://us.blackberry.com/business/software/bes-10....


RE: Chen
By dgingerich on 3/5/2014 10:43:36 PM , Rating: 4
Oh, really?

http://appleinsider.com/articles/14/02/12/apples-i...

Don't get me wrong, I'm no Apple fan, but even I know that the iPhone is far better for getting corporate email than the Blackberry ever was. I hated supporting Blackberries, as do many IT people. The users I dealt with in supporting those hellish devices also hated them. The local databases would get corrupted constantly. We were having to delete all the user data twice a year minimum for every user. The BB server licensing fees were horribly expensive to the point that IT managers are fleeing the BB platform for just about anything else. Support costs made it even more expensive.

Personally, I'd prefer to see Windows Phone show up as the new winner in enterprise mobile devices, but they're not getting into the race well enough. Maybe the new CEO will change that.


RE: Chen
By Wizec on 3/6/2014 12:48:43 AM , Rating: 2
Oh you lobbed me an easy/fun one. Good has been caught all-out lying to its customers about the status of BlackBerry and John Chen has responded to it with an open letter. Go Bing it.

Now let's dig into that article you linked to (aka, how to lie with statistics):

"Enterprise mobile services vendor Good Technology reported that Apple's iPad accounted for more than 91 percent of enterprise tablet deployments, while iPhone represented 54 percent of smartphones activated by the more than 2,000 companies using its services in the fourth quarter, giving iOS an overall 73 percent share of mobile devices in the enterprise."

What you _completely_ missed here was that these are percentages of companies - USING GOOD TECHNOLOGY SERVICES. Gosh a whole 2,000, not even 1/10th the number that BlackBerry has!

Now, to completely blow your argument sky-high, no one here is talking about BlackBerry Java OS phones. We're talking BlackBerry 10.

I've done shootouts with coworkers on iOS 7 devices and my Z10 schools all of them in
Email, Calendar and Browser. In fact it's almost embarrassing how far behind iOS 7 is.

BlackBerry 10 obliterates iOS and Android yet again in browser showdown
http://bgr.com/2014/02/06/blackberry-10-browser-te...

Against all odds, the BlackBerry Z30 won Wired's CES smartphone battle
http://www.reddit.com/r/technology/comments/1v8nos...

Windows Phone? Now I know you're not even serious.


RE: Chen
By retrospooty on 3/6/2014 7:32:03 AM , Rating: 2
Sorry, I don't know what kind of bunk review process BGR uses, but it doesn't line up worth independent testing by trusted websites. It doesn't get better than Anandtech. Blackberry isn't even close to iPhone or high end Androids. Not even remotely.

http://www.anandtech.com/show/7463/a-quick-look-at...

Like I said in the other post. You would be better off posting your rediculous spin campaign at a non tech site where people dont know any better


RE: Chen
By Reclaimer77 on 3/6/2014 8:05:56 AM , Rating: 2
Is this guy serious? The Z10 SoC (Snapdraggon S4 Pro) is comparable to the 600. The 800 utterly obliterates it! And he's claiming it "schools" top Android phones and the iPhone?

Lawl, okay.

And I love the "benchmark" he posted. It's a giant "ZOMG" graphic without any actual testing or anything.


RE: Chen
By retrospooty on 3/6/2014 8:08:00 AM , Rating: 2
Ya, it would be different if it were even close. Blackberry isnt just behind, they are being obliterated, all that at lower res too.

This guy is clearly grasping for any piece of good news about BB and completely ignoring the mountain of negatives.


RE: Chen
By Wizec on 3/6/2014 9:45:00 AM , Rating: 2
The BGR link I provided was merely reporting data from a study, here's a quote:

"According to New Relic’s data, which analyzed more than 16.8 million page loads from early October through early November last year, BlackBerry 10 devices loaded web pages in 1.55 seconds on average. The second-fastest web browser, Opera Mini 4.2, wasn’t even close, with page load times that averaged 4.78 seconds.

In other words, the BlackBerry 10 browser is more than three times faster than its next-closest competitor."

Calling something "spin" doesn't make it so. Anandtech's benchmarks are "micro" benchmarks, but you wouldn't understand that.

Obviously you're in denial, so I'm done with your kind. The facts speak for themselves.


RE: Chen
By retrospooty on 3/6/2014 9:56:00 AM , Rating: 2
"In other words, the BlackBerry 10 browser is more than three times faster than its next-closest competitor."

But it isnt. It is actually quite alot slower. By a large margin, it tests at the bottom of the scale LOOK AT THE LINK. It has real test data, not just some useless graphics.

http://www.anandtech.com/show/7463/a-quick-look-at...

"Obviously you're in denial"

Right, I am the one in denial, says a guy that created a userid at this site to defend a dinosaur who's age has passed and has proven unable to compete in todays market. Good luck BB, you will need it, and a whole lot more.


RE: Chen
By Reclaimer77 on 3/6/2014 10:11:17 AM , Rating: 2
Even if the stock browser in a Blackberry is faster...so what? I mean, is that an overall compelling reason to buy the phone or something?

It's like his whole argument hinges on who's browser is faster. I mean...lol, who cares?


RE: Chen
By Nutzo on 3/6/2014 11:25:07 AM , Rating: 2
quote:
The local databases would get corrupted constantly. We were having to delete all the user data twice a year minimum for every user. The BB server licensing fees were horribly expensive to the point that IT managers are fleeing the BB platform for just about anything else. Support costs made it even more expensive.


I only had 2 dozen users, but I never had those kind of problems. Only time I ever touched the Blackberry server was when I had to add a new phone, or to run windows updates.

When I upgraded to Exchange 2010, I had to upgrade our Blackberry server because the old 4.x version was no longer supported. That was just after Blackberry made the basic server available for free, so there was no high cost, just the time in setting up a new virtual server and moving the users to the new server.
I never had to call into Blackberry for support for either version because they just worked.


RE: Chen
By retrospooty on 3/7/2014 7:25:22 AM , Rating: 2
That is one companies perspective. We had over 200 users at one point and as they got to their 2 yr contracts end dates, they all wanted better phones so we allowed them to pick anything they wanted that supported EAS. Not a single one chose BB. by the middle of last year we had only a dozen or so users left, so we decided to drop it as soon as the last 12 contracts were up. That was about 2 months ago. As soon as hte last user got their phone, I uninstalled it, and powered it down. BES no more. No more additional fees, no more 2 additional fail points, no more monitoring an extra server and with exchange 2010 we still have the ability to remote wipe devices if stolen or if someone quits in a non-friendly manor. That is built into Exchange 2010, no 3rd party stuff. I should add that the phone has to support it too, so of course iPhone doesnt, but our Androids do.


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