Print 53 comment(s) - last by Souka.. on Mar 7 at 12:26 PM

The offer ends today

T-Mobile's latest offer for BlackBerry users seemed to be successful for everyone but BlackBerry. 
According to TmoNews, T-Mobile's BlackBerry trade-in campaign resulted in 94 percent of old BB devices being traded for smartphones made by the company's competitors. It isn't clear exactly how many customers participated in the promotion. 
Last month, T-Mobile presented a $200 trade-in offer for BlackBerry users that aimed to get them an iPhone for a great price. This led to a lot of fuss from BlackBerry fans and BlackBerry CEO John Chen, who called the promotion "inappropriate and ill-conceived." 
T-Mobile tried to make it right by offering an extra $50 for users who decided to trade-in an old BlackBerry device in favor of a new one like the Z10 or Q10. 
However, that extra $50 didn't seem to make much of a difference. A vast majority of old BlackBerry trade-ins ended up favoring other brands. 
The offer ended today, and T-Mobile noted in an internal memo that the promo led to a 15x increase in BlackBerry trade-ins. 

BlackBerry really didn't need to lose any extra customers at this time, considering the company is already having major troubles. 

Last year, BlackBerry had a full year net loss of $5.4 billion USD on revenue of $8.6 billion USD. It's latest operating system and line of devices -- BlackBerry 10 (BB10) -- had largely flopped as well.

To make matters worse, fewer than half as many BlackBerry Enterprise Servers (BES) were in use as there were three years previous, and market capitalization had fallen from $83 billion USD in mid-2008 to a mere $3 billion USD late last year. 

Overall, BlackBerry devices represented less than 1 percent of global smartphone shipped in the final quarter of last year.

But Chen remains positive and is looking to turn his company around. Chen -- BlackBerry's third CEO in just two years -- said he will focus on the enterprise once again, which is what BlackBerry has traditionally done best. 

Source: TmoNews

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

RE: Chen
By retrospooty on 3/5/2014 3:42:58 PM , Rating: 2
"Good thing BlackBerry is primarily an enterprise focused company, where currently enjoy a the top position for cross-platform device management and secured communications through their BES servers"

2011? Yes, not today. BES is over, it's just a matter of time before the stragglers drop it. .

RE: Chen
By Wizec on 3/5/2014 4:28:37 PM , Rating: 1
Sorry, but no. They are _increasing_ their enterprise business!

"10 times more customers than the
next largest dedicated EMM vendor.
BlackBerry supports more unique
customers today than MobileIron,
Good and AirWatch combined.

28,000+ BES10 servers installed globally."

RE: Chen
By Flunk on 3/5/2014 4:46:51 PM , Rating: 2
They're also bigger than Cloudocity, Weemybo and Waltzilla which are all companies I just made up this second.

Blackberry maybe have more customers than other EMM vendors but they're hundreds of times the size. If that was their only business they'd have to horribly cut back everything to be competitive.

RE: Chen
By retrospooty on 3/5/2014 6:18:07 PM , Rating: 2
OK, clearly you created a new ID here to do nothing but spin BB. You would be better off at a non tech site where people dont know any better. Your "pro loserware" stance will fall on deaf ears here, we have all moved beyond your 10 year old platform.

RE: Chen
By Wizec on 3/5/2014 7:27:13 PM , Rating: 2
It's clear that you can't deal with the facts

BlackBerry 10 was launched last year and has nothing whatever to do with BlackBerry's Java-based OS.

But I'm wasting my time here on someone who isn't keeping up with technology.

RE: Chen
By retrospooty on 3/6/2014 7:21:05 AM , Rating: 3
"BlackBerry 10 was launched last year and has nothing whatever to do with BlackBerry's Java-based OS. But I'm wasting my time here on someone who isn't keeping up with technology"

What does that have to do with anything? YOu cant even follow a conversation. You posted as if BB is on its way up, increasing its enterprise business and I posted againts that, your reply is about their OS.

I agree, the OS is actually pretty good. The thing is, after losing out to the other platforms for years, they finally released BB OS10 devices in 2013. They were finally caught up to where Apple and Android were in 2012. The problem isnt even the OS or devices anymore it perception. Catching up isnt good enough, they needed to offer something better, and they haven't.

BB is simply too slow to be able to compete. Too slow to make decisions and when decisions are made, they are too slow to release. Tehy partnered up with QNX in 2010 and baought them a year later. It too 3 full years to finally release a phone, from an already good OS (QNX). 3 YEARS. They just cant compete anymore and you need to face it.

RE: Chen
By Wizec on 3/6/2014 9:55:45 AM , Rating: 1
Sure, keep spinning.

I replied directly to your "we have all moved beyond your 10 year old platform."

You haven't offered one fact that backs up your position on BlackBerry's enterprise dominance. I have provided link after link.

Since you're an anti-BlackBerry, I'm wasting my time. The only reason I commented here was to correct lies/misinformation. Again, you haven't offered one shred of proof about what your claims are. Your every reply attempts to use straw man arguments and misdirection rather than direct rebuttal.

RE: Chen
By retrospooty on 3/6/2014 9:58:52 AM , Rating: 2
What are you even talking about? It's not up to me top provide proof. Proof is in the sales #'s which have dropped every quarter for the past 5 years straight. Proof is in hte massive financial losses reported every quarter. YOU have done nothing to prove otherwise... Like I said, BB is simply too slow to be able to compete. Too slow to make decisions and when decisions are made, they are too slow to release. They just cant compete anymore. BB10 is a good OS, but catching up isnt going to be good enough, they need to offer more and they arent.

RE: Chen
By iamkyle on 3/6/2014 12:30:55 PM , Rating: 2
This whole 'logic' thing eludes you, eh?

RE: Chen
By retrospooty on 3/6/2014 2:02:57 PM , Rating: 2
Thank you for adding nothing.

The guy seems to be saying BB is doing fine. I am saying it isnt. The sales #'s and massive financial losses every quarter ,as well as the stock priced 1/20th its previous value. Neither of you have put anything up against that. In fact, the only thing he put up at all were some false benchmarks that are proven to be wildly inaccurate.

"We can't expect users to use common sense. That would eliminate the need for all sorts of legislation, committees, oversight and lawyers." -- Christopher Jennings

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki