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The offer ends today

T-Mobile's latest offer for BlackBerry users seemed to be successful for everyone but BlackBerry. 
 
According to TmoNews, T-Mobile's BlackBerry trade-in campaign resulted in 94 percent of old BB devices being traded for smartphones made by the company's competitors. It isn't clear exactly how many customers participated in the promotion. 
 
Last month, T-Mobile presented a $200 trade-in offer for BlackBerry users that aimed to get them an iPhone for a great price. This led to a lot of fuss from BlackBerry fans and BlackBerry CEO John Chen, who called the promotion "inappropriate and ill-conceived." 
 
T-Mobile tried to make it right by offering an extra $50 for users who decided to trade-in an old BlackBerry device in favor of a new one like the Z10 or Q10. 
 
However, that extra $50 didn't seem to make much of a difference. A vast majority of old BlackBerry trade-ins ended up favoring other brands. 
 
The offer ended today, and T-Mobile noted in an internal memo that the promo led to a 15x increase in BlackBerry trade-ins. 


BlackBerry really didn't need to lose any extra customers at this time, considering the company is already having major troubles. 

Last year, BlackBerry had a full year net loss of $5.4 billion USD on revenue of $8.6 billion USD. It's latest operating system and line of devices -- BlackBerry 10 (BB10) -- had largely flopped as well.

To make matters worse, fewer than half as many BlackBerry Enterprise Servers (BES) were in use as there were three years previous, and market capitalization had fallen from $83 billion USD in mid-2008 to a mere $3 billion USD late last year. 

Overall, BlackBerry devices represented less than 1 percent of global smartphone shipped in the final quarter of last year.

But Chen remains positive and is looking to turn his company around. Chen -- BlackBerry's third CEO in just two years -- said he will focus on the enterprise once again, which is what BlackBerry has traditionally done best. 

Source: TmoNews



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RE: Chen
By Wizec on 3/5/2014 1:34:14 PM , Rating: 2
Good thing BlackBerry is primarily an enterprise focused company, where currently enjoy a the top position for cross-platform device management and secured communications through their BES servers.


RE: Chen
By dgingerich on 3/5/2014 3:03:49 PM , Rating: 2
3 years ago, that was the case. They've been on a downhill slide for so long, it's going to take considerable effort to reverse that momentum. I honestly don't think they have it in them. Apple outranks them in Enterprise smartphone services and support now, and Windows phone is coming up fast. (Windows Phone 8 has some nice IT features, better than iPhone in my opinion, and MS has gained a lot of IT smartphone market share lately.) Google seems to have forgotten that part of the market even exists.


RE: Chen
By Wizec on 3/5/14, Rating: 0
RE: Chen
By dgingerich on 3/5/2014 10:43:36 PM , Rating: 4
Oh, really?

http://appleinsider.com/articles/14/02/12/apples-i...

Don't get me wrong, I'm no Apple fan, but even I know that the iPhone is far better for getting corporate email than the Blackberry ever was. I hated supporting Blackberries, as do many IT people. The users I dealt with in supporting those hellish devices also hated them. The local databases would get corrupted constantly. We were having to delete all the user data twice a year minimum for every user. The BB server licensing fees were horribly expensive to the point that IT managers are fleeing the BB platform for just about anything else. Support costs made it even more expensive.

Personally, I'd prefer to see Windows Phone show up as the new winner in enterprise mobile devices, but they're not getting into the race well enough. Maybe the new CEO will change that.


RE: Chen
By Wizec on 3/6/2014 12:48:43 AM , Rating: 2
Oh you lobbed me an easy/fun one. Good has been caught all-out lying to its customers about the status of BlackBerry and John Chen has responded to it with an open letter. Go Bing it.

Now let's dig into that article you linked to (aka, how to lie with statistics):

"Enterprise mobile services vendor Good Technology reported that Apple's iPad accounted for more than 91 percent of enterprise tablet deployments, while iPhone represented 54 percent of smartphones activated by the more than 2,000 companies using its services in the fourth quarter, giving iOS an overall 73 percent share of mobile devices in the enterprise."

What you _completely_ missed here was that these are percentages of companies - USING GOOD TECHNOLOGY SERVICES. Gosh a whole 2,000, not even 1/10th the number that BlackBerry has!

Now, to completely blow your argument sky-high, no one here is talking about BlackBerry Java OS phones. We're talking BlackBerry 10.

I've done shootouts with coworkers on iOS 7 devices and my Z10 schools all of them in
Email, Calendar and Browser. In fact it's almost embarrassing how far behind iOS 7 is.

BlackBerry 10 obliterates iOS and Android yet again in browser showdown
http://bgr.com/2014/02/06/blackberry-10-browser-te...

Against all odds, the BlackBerry Z30 won Wired's CES smartphone battle
http://www.reddit.com/r/technology/comments/1v8nos...

Windows Phone? Now I know you're not even serious.


RE: Chen
By retrospooty on 3/6/2014 7:32:03 AM , Rating: 2
Sorry, I don't know what kind of bunk review process BGR uses, but it doesn't line up worth independent testing by trusted websites. It doesn't get better than Anandtech. Blackberry isn't even close to iPhone or high end Androids. Not even remotely.

http://www.anandtech.com/show/7463/a-quick-look-at...

Like I said in the other post. You would be better off posting your rediculous spin campaign at a non tech site where people dont know any better


RE: Chen
By Reclaimer77 on 3/6/2014 8:05:56 AM , Rating: 2
Is this guy serious? The Z10 SoC (Snapdraggon S4 Pro) is comparable to the 600. The 800 utterly obliterates it! And he's claiming it "schools" top Android phones and the iPhone?

Lawl, okay.

And I love the "benchmark" he posted. It's a giant "ZOMG" graphic without any actual testing or anything.


RE: Chen
By retrospooty on 3/6/2014 8:08:00 AM , Rating: 2
Ya, it would be different if it were even close. Blackberry isnt just behind, they are being obliterated, all that at lower res too.

This guy is clearly grasping for any piece of good news about BB and completely ignoring the mountain of negatives.


RE: Chen
By Wizec on 3/6/2014 9:45:00 AM , Rating: 2
The BGR link I provided was merely reporting data from a study, here's a quote:

"According to New Relic’s data, which analyzed more than 16.8 million page loads from early October through early November last year, BlackBerry 10 devices loaded web pages in 1.55 seconds on average. The second-fastest web browser, Opera Mini 4.2, wasn’t even close, with page load times that averaged 4.78 seconds.

In other words, the BlackBerry 10 browser is more than three times faster than its next-closest competitor."

Calling something "spin" doesn't make it so. Anandtech's benchmarks are "micro" benchmarks, but you wouldn't understand that.

Obviously you're in denial, so I'm done with your kind. The facts speak for themselves.


RE: Chen
By retrospooty on 3/6/2014 9:56:00 AM , Rating: 2
"In other words, the BlackBerry 10 browser is more than three times faster than its next-closest competitor."

But it isnt. It is actually quite alot slower. By a large margin, it tests at the bottom of the scale LOOK AT THE LINK. It has real test data, not just some useless graphics.

http://www.anandtech.com/show/7463/a-quick-look-at...

"Obviously you're in denial"

Right, I am the one in denial, says a guy that created a userid at this site to defend a dinosaur who's age has passed and has proven unable to compete in todays market. Good luck BB, you will need it, and a whole lot more.


RE: Chen
By Reclaimer77 on 3/6/2014 10:11:17 AM , Rating: 2
Even if the stock browser in a Blackberry is faster...so what? I mean, is that an overall compelling reason to buy the phone or something?

It's like his whole argument hinges on who's browser is faster. I mean...lol, who cares?


RE: Chen
By Nutzo on 3/6/2014 11:25:07 AM , Rating: 2
quote:
The local databases would get corrupted constantly. We were having to delete all the user data twice a year minimum for every user. The BB server licensing fees were horribly expensive to the point that IT managers are fleeing the BB platform for just about anything else. Support costs made it even more expensive.


I only had 2 dozen users, but I never had those kind of problems. Only time I ever touched the Blackberry server was when I had to add a new phone, or to run windows updates.

When I upgraded to Exchange 2010, I had to upgrade our Blackberry server because the old 4.x version was no longer supported. That was just after Blackberry made the basic server available for free, so there was no high cost, just the time in setting up a new virtual server and moving the users to the new server.
I never had to call into Blackberry for support for either version because they just worked.


RE: Chen
By retrospooty on 3/7/2014 7:25:22 AM , Rating: 2
That is one companies perspective. We had over 200 users at one point and as they got to their 2 yr contracts end dates, they all wanted better phones so we allowed them to pick anything they wanted that supported EAS. Not a single one chose BB. by the middle of last year we had only a dozen or so users left, so we decided to drop it as soon as the last 12 contracts were up. That was about 2 months ago. As soon as hte last user got their phone, I uninstalled it, and powered it down. BES no more. No more additional fees, no more 2 additional fail points, no more monitoring an extra server and with exchange 2010 we still have the ability to remote wipe devices if stolen or if someone quits in a non-friendly manor. That is built into Exchange 2010, no 3rd party stuff. I should add that the phone has to support it too, so of course iPhone doesnt, but our Androids do.


RE: Chen
By retrospooty on 3/5/2014 3:42:58 PM , Rating: 2
"Good thing BlackBerry is primarily an enterprise focused company, where currently enjoy a the top position for cross-platform device management and secured communications through their BES servers"

2011? Yes, not today. BES is over, it's just a matter of time before the stragglers drop it. .


RE: Chen
By Wizec on 3/5/2014 4:28:37 PM , Rating: 1
Sorry, but no. They are _increasing_ their enterprise business!

"10 times more customers than the
next largest dedicated EMM vendor.
BlackBerry supports more unique
customers today than MobileIron,
Good and AirWatch combined.

28,000+ BES10 servers installed globally."

http://us.blackberry.com/business/software/bes-10....


RE: Chen
By Flunk on 3/5/2014 4:46:51 PM , Rating: 2
They're also bigger than Cloudocity, Weemybo and Waltzilla which are all companies I just made up this second.

Blackberry maybe have more customers than other EMM vendors but they're hundreds of times the size. If that was their only business they'd have to horribly cut back everything to be competitive.


RE: Chen
By retrospooty on 3/5/2014 6:18:07 PM , Rating: 2
OK, clearly you created a new ID here to do nothing but spin BB. You would be better off at a non tech site where people dont know any better. Your "pro loserware" stance will fall on deaf ears here, we have all moved beyond your 10 year old platform.


RE: Chen
By Wizec on 3/5/2014 7:27:13 PM , Rating: 2
It's clear that you can't deal with the facts

BlackBerry 10 was launched last year and has nothing whatever to do with BlackBerry's Java-based OS.

But I'm wasting my time here on someone who isn't keeping up with technology.


RE: Chen
By retrospooty on 3/6/2014 7:21:05 AM , Rating: 3
"BlackBerry 10 was launched last year and has nothing whatever to do with BlackBerry's Java-based OS. But I'm wasting my time here on someone who isn't keeping up with technology"

What does that have to do with anything? YOu cant even follow a conversation. You posted as if BB is on its way up, increasing its enterprise business and I posted againts that, your reply is about their OS.

I agree, the OS is actually pretty good. The thing is, after losing out to the other platforms for years, they finally released BB OS10 devices in 2013. They were finally caught up to where Apple and Android were in 2012. The problem isnt even the OS or devices anymore it perception. Catching up isnt good enough, they needed to offer something better, and they haven't.

BB is simply too slow to be able to compete. Too slow to make decisions and when decisions are made, they are too slow to release. Tehy partnered up with QNX in 2010 and baought them a year later. It too 3 full years to finally release a phone, from an already good OS (QNX). 3 YEARS. They just cant compete anymore and you need to face it.


RE: Chen
By Wizec on 3/6/2014 9:55:45 AM , Rating: 1
Sure, keep spinning.

I replied directly to your "we have all moved beyond your 10 year old platform."

You haven't offered one fact that backs up your position on BlackBerry's enterprise dominance. I have provided link after link.

Since you're an anti-BlackBerry, I'm wasting my time. The only reason I commented here was to correct lies/misinformation. Again, you haven't offered one shred of proof about what your claims are. Your every reply attempts to use straw man arguments and misdirection rather than direct rebuttal.


RE: Chen
By retrospooty on 3/6/2014 9:58:52 AM , Rating: 2
What are you even talking about? It's not up to me top provide proof. Proof is in the sales #'s which have dropped every quarter for the past 5 years straight. Proof is in hte massive financial losses reported every quarter. YOU have done nothing to prove otherwise... Like I said, BB is simply too slow to be able to compete. Too slow to make decisions and when decisions are made, they are too slow to release. They just cant compete anymore. BB10 is a good OS, but catching up isnt going to be good enough, they need to offer more and they arent.


RE: Chen
By iamkyle on 3/6/2014 12:30:55 PM , Rating: 2
This whole 'logic' thing eludes you, eh?


RE: Chen
By retrospooty on 3/6/2014 2:02:57 PM , Rating: 2
Thank you for adding nothing.

The guy seems to be saying BB is doing fine. I am saying it isnt. The sales #'s and massive financial losses every quarter ,as well as the stock priced 1/20th its previous value. Neither of you have put anything up against that. In fact, the only thing he put up at all were some false benchmarks that are proven to be wildly inaccurate.


RE: Chen
By Makaveli on 3/6/2014 9:53:04 PM , Rating: 2
Hmm where to start.

I do IT support for a lawfirm with about 700+ lawyers, our environment has a mixture of Older Berries on a Bes 5 server, Iphones on Mobile Iron, and BB10 phones on a Bes 10 server.

In this corporate environment most of the lawyers prefer blackberries! And mostly the Q10 model with the keyboard, the preference for this model is big because typing accuracy is very important when responding to Clients or taking down some notes while in court.

Apple has no enterprise management software Mobile Iron is required. When we first allowed the iphones on the network there was a ton of teething issues with calenders and appointments it was a real mess. As the updates have came out things have gotten better. We however had many lawyers that went to Iphones and came back to blackberries within a week.

Were thinking of decommissioning the Bes 5 server and forcing anyone still on the older models to upgrade to a BB10 device.Also some dicussions now about getting rid of mobile iron since BES10 is better and we can run the iphones directly from it.

In the consumer space yes the numbers are heavily Andriod and Apple but not surprise as jobs said best most people don't know what they want you have to tell them.

In the corporate space its the opposite and there is still a place for BB and this is why they still fight for this space.

Consumers are finky and sheepish for the most part some of you reading this site would not fall under that.


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