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Microsoft is looking to counter low-cost Chromebooks running Chrome OS

According to Bloomberg, Microsoft will slash Windows 8.1 licensing fees by 70 percent for makers of low-cost (priced less than $250) computers and tablets. This means that licenses will now be priced at $15 instead of $50.
 
Microsoft has experienced slowing growth in the operating system market with Windows 8. As we reported earlier this month, sales of Windows 8 thus far have failed to live up to its predecessor, Windows 7.
 
In addition, customer reaction to Windows 8 has been tepid, forcing Microsoft to make changes to how users interact with the operating system via the already released Windows 8.1 and the upcoming Windows 8.1 Update 1.

 
On top of its own internal issues that it has to grapple with, Microsoft is also fighting another battle on the low-end of the PC market against Google and computers running Chrome OS. In fact, low-cost Chromebooks running Chrome OS were able to secure 21 percent of the U.S. notebook market during 2013.
 
While a license fee reduction for Windows 8.1 will cover the PC and notebook market, the next step may be to make even more drastic price cuts with Windows RT. The Verge reported in December that Microsoft could make Windows RT free to OEMs in an effort to combat iOS- and Android-based tablets.

Source: Bloomberg



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RE: That's great but...
By ppi on 2/22/2014 5:37:35 PM , Rating: 2
People do not buy Windows 8 notebooks, because the notebooks purchased in 2008-2012 era are still perfectly usable devices, and they do not need to be replaced. The only substantial and noticeable upgrade current notebook could have compared to 5 years old one is SSD and Haswell battery life.

Very few non-techie people upgrade OS anyway. And Win8 upgrade is not compelling without touchscreen (except for the fast wake-up).

Basically, anyone who needed and wanted to have notebook has one, and current growth market are the cheap devices. $50 for just OS is just too much for them, so I am glad M$ realized that mistake. More competition is always better for me.


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