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Microsoft is looking to counter low-cost Chromebooks running Chrome OS

According to Bloomberg, Microsoft will slash Windows 8.1 licensing fees by 70 percent for makers of low-cost (priced less than $250) computers and tablets. This means that licenses will now be priced at $15 instead of $50.
Microsoft has experienced slowing growth in the operating system market with Windows 8. As we reported earlier this month, sales of Windows 8 thus far have failed to live up to its predecessor, Windows 7.
In addition, customer reaction to Windows 8 has been tepid, forcing Microsoft to make changes to how users interact with the operating system via the already released Windows 8.1 and the upcoming Windows 8.1 Update 1.

On top of its own internal issues that it has to grapple with, Microsoft is also fighting another battle on the low-end of the PC market against Google and computers running Chrome OS. In fact, low-cost Chromebooks running Chrome OS were able to secure 21 percent of the U.S. notebook market during 2013.
While a license fee reduction for Windows 8.1 will cover the PC and notebook market, the next step may be to make even more drastic price cuts with Windows RT. The Verge reported in December that Microsoft could make Windows RT free to OEMs in an effort to combat iOS- and Android-based tablets.

Source: Bloomberg

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MIcrosoft is nervous
By cscpianoman on 2/22/2014 11:49:43 AM , Rating: 1
The operating system world used to be Microsoft >95% market share, and then the spattering of Apple OS and flavors of Linux. For the past several years there are more and more options and perfectly reasonable alternatives.

1. Apple has created an environment that is easy to use and an app store that is second to none. But, on top of that, if you needed you could run Windows. However, their philosophy is you shouldn't have to.

2. Microsoft really screwed up with Windows 8. Why drop the price like this? Microsoft had fantastic things going for it with Windows 7, but they were their own worst enemies by riding the XP wave for far too long then cutting the OS cycle into every few years. With that decision and the horrible impelementation/marketing of 8, the consumer backlashed.

3. The tablet market is not only eroding PC sales, but hurting the Windows environment. Apple jumped on the bandwagon early and is obviously doing very well. Android is catching up with Android OS and Chromebook. Windows is now mired with less consumer confidence in their product even though some of the product is pretty darn good, ie. windows phone.

To create that all encompassing environment, Microsoft is really going to have to step up the game. Give the consumer choice, drop the price and don't forget to take good care of their business environment.

RE: MIcrosoft is nervous
By someguy743 on 2/22/2014 6:49:18 PM , Rating: 2
I'm using Windows 8.1 right now and I really liked it after I bought "Start 8" and configured it just the way I want. I use Modern UI about 10-20% of the time.

I bought an (old school?) HP Ivy Bridge i7 based desktop PC. Once I added a Samsung 840 Pro 256GB SSD, a 2TB hard drive, a Logitech K800 wireless keyboard and a Logitech MX Performance wireless mouse I couldn't be happier.

Believe me, the Samsung SSD, the wireless mouse and wireless keyboard make all the difference in the world. I also really like Intel WIDI wireless technology that allows me to connect with my Samsung Smart TV. If I want to, I can just take my keyboard and mouse and walk into the living room and do everything on a much bigger screen on the couch.

I think this is what people would really like ... at home anyway. Maybe the office too if the security is good. You just carry your wireless keyboard and wireless mouse around. Hopefully, new battery technologies will make everything even better in the future. I bring a tablet, smartphone or an older laptop with me only when I travel depending on what I plan to be doing.

RE: MIcrosoft is nervous
By drycrust3 on 2/23/2014 3:50:38 AM , Rating: 2
Is the link between the keyboard and the PC encrypted?

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