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Microsoft is looking to counter low-cost Chromebooks running Chrome OS

According to Bloomberg, Microsoft will slash Windows 8.1 licensing fees by 70 percent for makers of low-cost (priced less than $250) computers and tablets. This means that licenses will now be priced at $15 instead of $50.
 
Microsoft has experienced slowing growth in the operating system market with Windows 8. As we reported earlier this month, sales of Windows 8 thus far have failed to live up to its predecessor, Windows 7.
 
In addition, customer reaction to Windows 8 has been tepid, forcing Microsoft to make changes to how users interact with the operating system via the already released Windows 8.1 and the upcoming Windows 8.1 Update 1.

 
On top of its own internal issues that it has to grapple with, Microsoft is also fighting another battle on the low-end of the PC market against Google and computers running Chrome OS. In fact, low-cost Chromebooks running Chrome OS were able to secure 21 percent of the U.S. notebook market during 2013.
 
While a license fee reduction for Windows 8.1 will cover the PC and notebook market, the next step may be to make even more drastic price cuts with Windows RT. The Verge reported in December that Microsoft could make Windows RT free to OEMs in an effort to combat iOS- and Android-based tablets.

Source: Bloomberg



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RE: That's great but...
By atechfan on 2/22/2014 11:08:56 AM , Rating: 2
Windows 8, approx. 200 million sold. ChromeOS, approx 2 million sold. Yeah, MS is really worried there.

This is all about Anroid 7 and 8 inch devices. That is where Google is a threat to MS. They want to make small Atom based Windows tablets price competetive.


RE: That's great but...
By Reclaimer77 on 2/22/2014 5:10:26 PM , Rating: 1
Nowhere in my post did I even hint that I believe ChromeOS was a threat to Microsoft...

In fact the only ones behaving as if that was true, are Microsoft! They're running the anti-ChromeOS adds.

I know you guys believe I'm some wacko Google CEO in disguise, but it would be nice if you actually READ my posts before accusing me of stuff.


RE: That's great but...
By Alexvrb on 2/23/2014 8:44:33 PM , Rating: 2
I know you're not a whacko Google CEO, because you don't kiss up to your buddy in the White House. At least not publicly. That's a dead giveaway that you're NOT a Google executive. Other than that though...

:-P


"There is a single light of science, and to brighten it anywhere is to brighten it everywhere." -- Isaac Asimov














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