On July 19th, DigiTimes
picked up on
news that Asustek had commenced shipments of Sony's PlayStation 3 console. DigiTimes cited Apple Daily and the Commercial
Times; both Chinese-language publications. According to those reports,
Asustek had begun shipping the units in early July and the beginning allotment
was supposed to total 4 million units. According to the report, Foxconn
Electronics was also due to lend a hand with PS3 production after Asustek
depleted its initial batch of shipments.
Asustek wasn't too happy about these reports and is threatening legal
action against media outlets. From DigiTimes:
Asustek Computer
yesterday issued a stern warning to Taiwan's media about reports that it had
begun shipments of PlayStation 3 game consoles to Sony. While declining to
comment on the reports, Asustek warned of legal action against media for any
incorrect reports that jeopardize its relationships with clients, according to
a company statement posted on the Taiwan Stock Exchange's website.
It's not uncommon for hardware manufacturers to go after
news outlets for reporting on behind the scenes operations. Asustek has a lot
on the line with the launch of the PS3 so they are being extra vigilant when it
comes to its role as to not tick off Sony or its suppliers. The highly
anticipated console will be entering a ripe next-generation market with the
already entrenched XBOX
360 and media-darling Nintendo Wii.