HTC to Focus on Mid-Tier Smartphones in Hopes of Improving Sales
February 10, 2014 11:00 AM
comment(s) - last by
It will also up its marketing campaign
HTC has seen its fair share of losses in its recent past, but the smartphone maker has a plan to turn things around in 2014.
According to a new report from
, HTC will sell more mid-tier and affordable smartphones as a way of filling in the gaps in its offerings.
Apple and Samsung dominate
smartphone market (which HTC said it abandoned in November 2013) while Chinese competitors like Xiaomi have taken over the low-end. So HTC has decided to focus on the mid-tier range, offering products that cost around $150-$300.
HTC said it won't get into the "very, very low-end market," but will release
a new flagship
Aside from jumping into the mid-tier, HTC also said it needs more aggressive marketing this year than it did in the last.
In 2013, HTC hired actor Robert Downey Jr for some of its TV ads, where it promoted its "Here's to Change" campaign. But HTC feels it needs to do more in order to reach beyond "tech-savvy 20 to 30-year-olds."
HTC is trying to fix its growth problem in China as well, where the highest-growth price bracket is under $150. But HTC only has two phones out of its 53 available that fit into this category. Twenty-one are over $500, while the rest fall somewhere in between.
HTC is hoping for a recovery after seeing its global market share fall to just 2 percent in 2013. It also reported its second straight quarter of operating losses last month.
But analysts have said that HTC's problems aren't really price or marketing, but rather underwhelming products that don't bring anything new to the market.
An HTC earnings guidance presentation is expected later today.
This article is over a month old, voting and posting comments is disabled
RE: Fell Flat
2/10/2014 1:32:08 PM
And Dr. Dre said: "You're just jealous 'cause you ain't ballin' on a Huge Tinfoil Catamaran."
"This week I got an iPhone. This weekend I got four chargers so I can keep it charged everywhere I go and a land line so I can actually make phone calls." -- Facebook CEO Mark Zuckerberg
Justice Leaks Details of Next HTC One Two Flagship Phone
December 5, 2013, 4:04 PM
HTC Abandons High-End as Desperate Cuts Continue
November 5, 2013, 6:39 PM
Chromebooks Expected to See Sales Grow 26 Percent to 7.3 Million Units This Year
May 22, 2015, 1:26 PM
Apple Finally Updates 15" MacBook Pro w/ Force Touch; 5K iMac Gets Price Cut
May 20, 2015, 1:45 PM
LG G4's International Rollout Begins; Pint-Sized G4c, High-End G4 Stylus Trot Out
May 19, 2015, 12:54 AM
President Obama Posts His First "Personal" Tweet to Twitter Via an iPhone
May 18, 2015, 4:38 PM
Microsoft Bricks the Xbox Ones of Gears of War Testers Responsible for Leaks
May 14, 2015, 5:26 PM
Windows 10 Mobile Build 10080 is Available for New Phones, Brings Office Preview
May 14, 2015, 2:53 PM
Most Popular Articles
America's Largest Cable Company, Comcast, Sees Internet Subscriptions Pass TV
May 4, 2015, 2:46 PM
Can id Software's Doom Find Its Way Out of a 7+ Year Development Hell?
May 19, 2015, 7:38 PM
Oculus Rift Confirms "Pause" in OS X, Linux Development, Some Devs are Mad
May 18, 2015, 11:36 PM
The Pirate Bay Loses Its Iconic Swedish Dot SE Domains
May 20, 2015, 6:31 PM
In-Depth: Apple's ~$1B Court Victory Over Samsung to be Cut up to a Third
May 18, 2015, 9:20 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2015 DailyTech LLC. -
Terms, Conditions & Privacy Information