Samsung Denies Telling Sochi Athletes to Hide iPhones at Opening Ceremony
February 7, 2014 10:14 AM
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Samsung is an Olympic sponsor
Samsung and Apple may have a
, but the Galaxy device maker denied ever telling Swiss athletes at the Sochi Olympics to hide their Apple products during the opening ceremony.
, Samsung -- an Olympic sponsor -- gave Swiss athletes Galaxy Note 3s as gifts for the Sochi Olympics. But both Samsung and the International Olympic Committee (IOC) reportedly told the athletes that the use of iPhones during the opening ceremony meant covering up Apple logos.
The original report came from a Swiss website called
, according to
When Samsung was asked about the iPhone cover-up, it denied having ever told Sochi athletes to hide their iPhones in favor of their new Samsung Galaxy Note 3s.
“Samsung did not request any action of this nature from athletes attending the 2014 Sochi Winter Olympics," said a Samsung spokesperson. "All commercial marketing around the games is overseen by the International Olympic Committee (IOC) and Samsung has not been involved in any decisions relating to branding of products used by athletes at the games.”
Samsung Galaxy Note 3
The IOC denied the rumors as well, saying the Galaxy Note 3s were merely a present to capture the athlete's experiences at the Sochi Olympics; not replace iPhones.
By the way, athletes are told not to post any of their video or audio from the Olympics on blogs, social networks, etc.
“It is not true," said the IOC in response to the iPhone cover-up. "Athletes can use any device they wish during the Opening Ceremony. The normal rules apply just as per previous games. The Samsung Note 3 that were distributed are a gift to the athletes, so they can capture and share their experiences at the games, and the phones also contain important competition and logistical information for competing athletes.“
It wouldn't seem all that surprising if athletes
told to show off the sponsor's device and hide that of the competitor's. Especially when it concerns Samsung and Apple, since the two have fought extensive patent battles around the world since April 2011 and have repeatedly attempted to ban each other's devices. Apple calls Samsung an
"iPhone, iPad copycat"
makes fun of Apple in commercials
about fanboys who wait in line for days for the new iPhone.
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RE: Tiffany Logic
2/10/2014 2:12:42 PM
Sponsors pay for the ability to place their products in connection with any ads they produce. They also get promoted within the venue itself either through product endorsements or ability to place their ad banners in strategic locations so it can be seen. I've been involved with sponsors at events and placement of their banner ads or products.
I've never seen a sponsor ask that any item be banned or hidden, there have times where if a sponsor provided products, that the organization doesn't make it public that the event may be utilizing a competitor's product out of respect for the sponsor.
"We are going to continue to work with them to make sure they understand the reality of the Internet. A lot of these people don't have Ph.Ds, and they don't have a degree in computer science." -- RIM co-CEO Michael Lazaridis
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