Music you can really take anywhere
In a startling change of pace, Yahoo unofficially announced that it is currently in a trial mode to offer sales of MP3s without DRM constraints. Unlike popular online MP3 stores like iTunes, Yahoo plans to compete by offering songs which customers can copy to any playback device or even fully convert over to WAV or any other format.
Currently, Yahoo is considering selling songs at a price of $1.99 each, which is roughly double that of an iTunes song. But Yahoo is hoping that regardless of the new price, DRM-less MP3s will attract a significant amount of people. Being without restrictions, customers can afford to play music on any device they desire. Yahoo says that DRM is very expensive for companies to implement, even for its own online store, it would much rather spend the money on developing end-user experiences. According to Yahoo:
And on the consumer end there is certainly some discount built into that $0.99 download for the fact that you can burn a limited number of times, can’t play it on your Squeezebox, can’t DJ it with your DJ software, and can’t make a movie out of it with iMovie? I certainly hope so. Un-DRM’d content is implicitly more valuable to a consumer.
Yahoo says that DRM doesn't add any value for artists and the labels. The company says that CDs are sold everyday without DRM anyway. Yahoo is currently testing out its new DRM-less service in limited selection. The company says it's still working with major record labels to form an agreement. No time frame has been released on just when Yahoo's full blown DRM-free music store will open.
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