Chrysler Gloats About Its 28 MPG EcoDiesel Ram; Takes Jabs at Ford's EcoBoost, Aluminum Usage
February 4, 2014 6:13 PM
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2014 Ram 1500 EcoDiesel is rated at 23 mpg combined
When it comes to full-size pickups, Ford has been grabbing the lion’s share of the attention in recent month. Leading up its official unveil at the Detroit Auto Show,
everyone was abuzz about the use of aluminum
in the 2015 Ford F-150. And when the sheets were finally lifted, we were greeted with a
truck whose body contained 95 percent aluminum
The 700-pound weight reduction -- thanks to the use of high-strength aluminum -- was used to show that the F-150 would once again feature class-leading fuel economy (although the official EPA numbers are not yet available).
Chrysler is obviously tired of hearing about the F-150 and wants to put some of the spotlight back on its own hot-selling pickup: the Ram 1500. In this case, the company is proud to announce that its
Ram 1500 EcoDiesel V6
(240hp, 420 lb-ft torque, 9,200-pound towing capacity) is rated for 28 mpg on the highway and 23 mpg combined (the company neglected to provide city numbers).
Ram 1500 EcoDiesel
Naturally, Chrysler tried to dig the knife into Ford a little deeper by calling out the F-150. “To put the Ram 1500 EcoDiesel in context, it gets 6 mpg better fuel economy than the best F150 EcoBoost,” said Reid Bigland, President and CEO Ram Truck Brand. “Overall, the Ram 1500 Eco-Diesel has outstanding pick-up truck capability with compact-car-like fuel economy.”
The company even used its press release to bring attention to Ford’s extensive use of aluminum in the 2015 Ford F-150, clearly reaching out to a segment of the population that is not too keen on the use of the lightweight material. The press release talks about the “Thoughtful material-use strategies that leverage lightweight aluminum for components – such as hoods – that do not compromise capability.”
However, for those looking to “get their diesel on” with the Ram 1500, the price of entry definitely isn’t cheap. The 2014 Ram 1500 with a 3.6-liter V6 gasoline engine has a starting price of $24,400 (plus $1,195 destination fee) and the EcoDiesel engine option represents a $2,850 premium over the already optional 5.7-liter HEMI V8.
And that also doesn’t take into account the 10 to 15 percent (or higher) price premium for diesel over regular unleaded gasoline throughout much of the United States.
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The RAM 1500 diesel will be my next vehicle!
2/5/2014 3:00:09 PM
Currently have 263K mixed highway city miles on my 2005 VW Jetta TDI. I love the mileage and the torque of its little 90hp 4 banger diesel engine but lament the lack of towing capacity or even enough space to haul reasonably sized items. However, I expect to get another 3 years out of my Jetta and anticipate and easy 400K miles before I get a new vehicle.
The RAM 1500 V6 diesel is the niche I have been wanting in a pick up for YEARS! The naysayers about cost of ownership and the higher price of diesel sound like broken records. Over the total life of the RAM 1500 compared to any other gas pick ups, the RAM 1500 diesel will beat it out. I would love to see anyone put 30K mixed highway and city miles a year on an F-150 and have it last past 250K miles without dumping serious money into to keep it running. I would expect the RAM 1500 to hit 400K-500K with routine/factory maintenance and still run as strong as the day it was new.
Anecdote - My brother used to have an F-350 Super Duty with the Triton V-10. He bought it solely for the towing capacity, hauling a 35ft 5th wheel camper, and because it was gas, he did not want a diesel. However, after three years and 60K miles of hauling the camper, he was lucky if he got 10mpg and it was starting to cost him in maintenance and repairs; valve/connecting rods and injectors . And, this was with routine/required factory maintenance! He swapped it out for an F-350 with the Powerstroke diesel got an average of 13mpg hauling the same 5th wheel camper. He still own that Powestroke but got rid of the 5th wheel, it still runs great and gets 17mpg mixed mileage.
You can spin it however you want, but no one will ever convince me that a gas engine is better than a diesel when driving 30K miles per year or hauling heavy loads.
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