Google Making Nest More Than Home Automation, Team to Become Main Hardware Group
January 31, 2014 10:37 AM
comment(s) - last by
The Nest team will stay intact
bought Nest Labs
earlier this month for a solid $3.2 billion in cash and according to a new report from
, Google's new Nest team will be the search giant's core hardware group. That means Nest won't
be used for home automation and energy monitoring -- the team will be in charge of Google's latest hardware, which could include smartphones and tablets for Google's Android mobile operating system.
Google will keep the Nest team intact, including Nest CEO Tony Fadell. Fadell, who used to work for Apple on the iPod as well as the iPhone development teams, is considered a top dog when it comes to hardware -- but he's also comfortable with software.
said Google was looking for the right product designers and engineers who could cross between both hardware and software, and saw that in Nest.
[SOURCE: Digital Trends]
While Google will likely have its new hardware team work on home-automated devices as well, many reports say the Nest guys will take over all hardware projects spanning many kinds of devices. It's currently unclear what those devices will be.
It's interesting to see that Google sold off Motorola Mobility the same month that it acquired Nest. Many have concluded that Google originally acquired Motorola with the same intentions as when it acquired Nest; to have an innovative hardware team to power Android devices and beyond.
Google ended up
selling Motorola to Lenovo
for $2.91 billion earlier this week, reportedly taking a $7 billion net loss on the company.
But Google got to hold onto Motorola's patents, which is likely what it acquired the company for anyway. Now, armed with patents and a whole new hardware team, we'll have to wait and see what Google does next.
Google just posted its
Q4 2013 financials
, posting a significant rise in revenue from $14.42 billion USD in Q4 2012 to $16.86 billion USD in Q4 2013. Analysts expected $16.75 billion USD. But net income (GAAP) was at $4.10 billion USD ($12.01 USD/share), which is up roughly 15 percent year-over-year, but represents 1.5 percent less than the $4.16 billion USD ($12.20 USD/share) than Thomson Reuters predicted.
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RE: In-house ads
2/3/2014 12:41:58 PM
Well, there is a key difference.
Google monetizes its users by collecting massive amounts of subtle data from a large variety of input sources and aggregates those results across one another to determine your psychological / retail profile. They don't actually value PROTECTING your data so much as they value USING it.
Microsoft markets itself a secure-services solution so, yes, they are more security-oriented. They also make very little on ad-revenue and there data collection and aggregation is typically opt-in as opposed to opt-out. So, MS has certainly positioned itself to not completely cede that avenue of revenue but also seemingly has realized it can't both collect swaths of personal data such as Google while also marketing secure-services. There is no future for MS continued success on ad-revenue alone so expect them to continue to opt for privacy for paid services.
RE: In-house ads
2/3/2014 5:22:59 PM
On what planet do the words Microsoft and security go together that solidly?
Anyway we're getting off point. He's a hypocrite and his reasoning why he's okay with MS selling his data and not Google was concocted bulls#it.
I admit I hate Apple freely and openly. If he just grew a spine and admitted he plain hates Google, I could respect that.
"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer
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