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Amazon CEO Jeff Bezos  (Source: Salon)
More price hikes likely in store for Amazon customers

For those that frequently shop on Amazon.com year round (or even just during the holiday shopping season), Amazon Prime is like a gift from the gods. The service allows customers to get packages delivered to their home with two business days (sometimes even faster if you’re close to an Amazon distribution center), gives users access to a growing digital video library (movies, TV shows, original programming) and special Kindle “lending” perks.
 
However, it appears that the $79/year Prime membership may be getting a lot more expensive. Citing increased shipping costs; Amazon CFO Tom Szkutak made it clear that the online retail giant is “considering” a price hike for Prime membership.
 
According to Szkutak, that price increase could be anywhere from $20 to $40, which would put an Amazon Prime membership at $119/year if the bean counters get everything they want.
 
The writing has been on the wall as Prime has been around at the same $79/year price for nine years, and Amazon recently bumped the free shipping threshold for non-Prime members to $35 (from $25) on orders.
 
Amazon has also come further under assault from tax collectors in various states, with North Carolina residents becoming the latest to “face the music” when it comes to paying taxes on Amazon purchases.

Source: The Verge



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By garagetinkerer on 1/30/2014 7:17:28 PM , Rating: 2
I have been trying to give more business to Newegg for some time now. I love their policy of not settling with patent trolls. if the prime shipping gets too expensive, then i would suggest that Amazon may see the revenue from Prime is about the same despite the increase in fees, or worse still go down. As was already pointed out by some other soul here in comments above me, it is the sum total of their services which makes it great value. The videos which i watch, the books my wife borrows, the free shipping for anything ordered on Amazon. It looks even worse if you have Netflix (which i do), or a good library with digital lending like where i live.

Utterly greedy move to suggest increase by as much as 50%. It is not like Amazon suddenly realised that the shipping expenses are there. International shipping is charged separately, whether you have prime or not. It is a thinly disguised attempt to bolster bottom line. Oh well...




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