Nintendo Not Going Mobile, Working on Health Product for 2015 Instead
January 30, 2014 12:00 PM
comment(s) - last by
Nintendo didn't supply many details about the health product, but made it sound like it could be used beyond the living room
You know how Mario constantly finds castles at the end of each level expecting to find the princess, but she never ends up being there (until the very end)? He always seems to encounter Toad instead, who gives him some vague direction that the princess is in another castle.
Well, lets just say Nintendo is Mario, constantly on the search for a winning product; all the castles without the princess are its most-recent products, which are a total disappointment for the company and seem to be repetitive these days; Toad is everyone telling Nintendo to go mobile, and the princess is that one product or service -- the one completely different from what it's doing now, different from all the other "castles" -- that Nintendo will hopefully create for a comeback.
But it doesn't look like Nintendo is going to heed warnings to go mobile. In fact, it doesn't look like Nintendo CEO Satoru Iwata will take part in wearables either, as he pitched a "non-wearable" product for 2015 that will focus on keeping its users healthy.
While Nintendo has already released a health product called "Wii Fit," Iwata said this new product is nothing like that. He didn't supply many details about it, but some believe it could be used outside of the living room (but probably not on your smartphone or tablet).
"Looking after your health requires effort and many people quit quite soon after starting something," said Iwata. "But we, as an entertainment company, can help people get over the difficulty of continuing their efforts in a fun way."
This wasn't exactly what investors were expecting, as stock was down 4.3 percent at closing and investors dropped $1.2 billion from the value of Nintendo's Tokyo-traded shares today.
Investors were likely unhappy to hear Iwata say that mobile is not a huge priority at this time, even though many have urged the company to take it more seriously during a time when smartphone and tablet sales are booming.
According to technology research and advisory firm
, devices running Google's Android mobile operating system alone will achieve 1.1 billion shipments in 2014. This represents a 26 percent boost from 2013's total. Apple's operating systems (iOS for mobile and Mac OS for desktop) will see combined shipments of 344 million for 2014, which is a 28 percent jump from last year. When it comes to Microsoft's Windows OS, Gartner says 360 million new devices are expected to ship this year, up from 328 million last year.
Overall, Gartner says
combined global shipments
of all devices will achieve 2.48 billion units for 2014, up 7.6 percent from 2013.
Many hoped Nintendo would put Mario on smartphones and tablets, and there was even a rumor that the company would offer demo versions of games on such devices. However,
Nintendo denied such rumors
and said mobile devices would merely be used as advertisement platforms for its consoles and games.
"I'm not pessimistic about video games. We are not going to change our essential business of offering integrated hardware and software platforms," said Iwata.
But Iwata did say that handheld and home game console software would merge, hinting that gamers would be able to download and play the same game across platforms at some point.
Earlier this month, Nintendo announced that its anticipated Wii U units sold from April 2013 to March 2014 would be changed from a previous 9 million to just 2.8 million. This represents a staggering 69 percent drop, and Wii U software doesn't look any better, with sales expectations falling from a previously reported 38 million to just 19 million.
The company also had to
revise sales expectations
for its 3DS, dropping from 18 million to just 13.5 million units sold. As for the original Wiis, Nintendo is cutting their sales expectations from a previous 2 million to 1.2 million.
With so many sales revisions, Nintendo is also decreasing its financial forecast, which includes a loss of 25 billion yen ($240 million USD) -- down from a previously reported 55 billion yen profit.
Lets hope this health product is Nintendo's "princess."
This article is over a month old, voting and posting comments is disabled
1/30/2014 3:33:54 PM
When I look at the 2014 line-up for the 3 consoles, Nintendo's actually looks the best. I was excited for Titanfall until I saw some leaked gameplay footage. It doesn't play like a giant robot sim at all, but more like Call of Duty with medium sized robots(hardly Titans), tacked on. I was hoping for something more like MechWarrior and less like CoD. X on Wii U looks to have the giant robot game nailed way better than Titanfall.
Bayonetta 2 looks somewhat interesting. The next Zelda game is looking pretty appealing. And of course there is the new Mario Cart and Smash Bro for the kids and me to have fun together.
There isn't much in the upcoming PS4 or Xbox One lineup that interests me. And much of that will also be on the PC anyway.
RE: 2014 titles
1/31/2014 8:25:59 AM
I agree Xbox and ps4 are both boring lineups and obviously released far too early for decent game support. They both just wanted to race to market. Now it seems Xbox is soon releasing a cheaper console with no disk drive and I bet right in time for the more meaty game releases. Makes me wonder if people are now doubting spending sooooo much on their launch console. I actually think I'll buy a Wii u before a ps4 xbox
RE: 2014 titles
1/31/2014 11:53:03 AM
I would recommend you do. I don't regret my Wii U purchase at all.
"If they're going to pirate somebody, we want it to be us rather than somebody else." -- Microsoft Business Group President Jeff Raikes
Nintendo Denies Report That It's Launching Software Demos on Smartphones, Tablets
January 28, 2014, 11:24 AM
Nintendo Slashes Wii U Sales Forecast by 69 Percent
January 17, 2014, 11:00 AM
Gartner: 1.1 Billion Android Smartphones, Tablets Expected to Ship in 2014
January 7, 2014, 12:07 PM
IDC: Although Apple Remains at Top of Tablet Market, Share Falls from 33% to 26.9%
July 24, 2014, 1:24 PM
Thanks in Part to Strong G3 Launch, LG Sells 14.5 Million Smartphones in Q2
July 24, 2014, 10:18 AM
4.7" Samsung Galaxy Alpha Smartphone Coming Next Month
July 24, 2014, 8:28 AM
Report: Apple to Launch 12" Retina MacBook Air, 4K Desktop Product Later this Year
July 24, 2014, 4:33 AM
Apple iPhone Sales Rise Nearly 50 Percent in China for Fiscal Q3 2014
July 24, 2014, 2:04 AM
Microsoft Rolls Out Budget Lumia 530 to Replace Hugely Successful Lumia 520
July 23, 2014, 7:47 AM
Most Popular Articles
Microsoft Kills Entertainment Unit, May Shelve Flagship Lumia "McLaren"
July 18, 2014, 7:40 PM
JJ Abrams Unveils X-Wing Starfighter for New "Star Wars" Movie
July 21, 2014, 12:24 PM
Boeing 777 Malaysian Airlines Flight 17 Crashes in Ukraine
July 17, 2014, 1:00 PM
Ford Details ’15 F-150’s 325hp, 2.7L EcoBoost V6; Demonstrates 732-lb Weight Loss
July 22, 2014, 6:55 PM
Toyota Scientist: Autonomous Vehicles May Lead to Increased Fuel Consumption, Pollution
July 18, 2014, 2:42 PM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information