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Print 13 comment(s) - last by SteelRing.. on Jan 29 at 6:21 PM

It's an attempt to help consumers find it more easily

Microsoft has been doing some rebranding lately as its restructuring process rolls on, and Office Web Apps could be the next to get a name change.

According to ZDNet, Microsoft may rebrand "Office Web Apps" to "Office Online" in an effort to make the apps easier for consumers to find. 

Currently, Office Web Apps is tucked away inside SkyDrive and Outlook.com. For a typical consumer, finding the suite of online apps can be challenging. 

Here's a screenshot from ZDNet that could indicate an upcoming change:


But Microsoft is likely thinking that renaming it to "Office Online" will paint a clearer picture of what the suite is and make it easier to find. Each individual Office app will be rebranded as well to Word Online, Excel Online, PowerPoint Online and OneNote Online.

This doesn't seem too surprising, as Office Web Apps was a bit of a mouthful and was likely confusing to the typical consumer. Microsoft also just changed SkyDrive's name to "OneDrive." 

Microsoft is in the midst of some big changes, as it announced a restructuring plan last summer that will unify the Xbox, Windows Phone and PC units. It has also had several executive shake-ups in the ensuing months, and learned of the retirement of its CEO Steve Ballmer

Source: ZDNet



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RE: Not OneOffice?
By sgestwicki on 1/28/2014 6:19:41 PM , Rating: 2
The marketing department at Microsoft has always been awful and i think they are behind the constant rebranding. No matter who is doing it, Microsoft has has a long history of constantly changing names on their products. Some of the worst ones is when they have named two related but different products the exact same name.


RE: Not OneOffice?
By troysavary on 1/28/2014 8:22:04 PM , Rating: 2
MS should fire their marketing team. They have sucked for a long time.


RE: Not OneOffice?
By SteelRing on 1/29/2014 6:21:30 PM , Rating: 2
If you work in marketing, part of your "success" criteria in doing your job is to come up with "new" catchy things that is supposedly helpful in making the product sell, even though is technically bogus and entirely stupid or unnecessary. Not coming up with something even remotely stupid is "fail" by default so... there you go...


"Can anyone tell me what MobileMe is supposed to do?... So why the f*** doesn't it do that?" -- Steve Jobs














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