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It's an attempt to help consumers find it more easily

Microsoft has been doing some rebranding lately as its restructuring process rolls on, and Office Web Apps could be the next to get a name change.

According to ZDNet, Microsoft may rebrand "Office Web Apps" to "Office Online" in an effort to make the apps easier for consumers to find. 

Currently, Office Web Apps is tucked away inside SkyDrive and Outlook.com. For a typical consumer, finding the suite of online apps can be challenging. 

Here's a screenshot from ZDNet that could indicate an upcoming change:


But Microsoft is likely thinking that renaming it to "Office Online" will paint a clearer picture of what the suite is and make it easier to find. Each individual Office app will be rebranded as well to Word Online, Excel Online, PowerPoint Online and OneNote Online.

This doesn't seem too surprising, as Office Web Apps was a bit of a mouthful and was likely confusing to the typical consumer. Microsoft also just changed SkyDrive's name to "OneDrive." 

Microsoft is in the midst of some big changes, as it announced a restructuring plan last summer that will unify the Xbox, Windows Phone and PC units. It has also had several executive shake-ups in the ensuing months, and learned of the retirement of its CEO Steve Ballmer

Source: ZDNet



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By Nekrik on 1/28/2014 2:29:56 PM , Rating: 2
The free alternatives are more on parity with Wordpad, and for simple tasks Wordpad works just as well as any of the free Office alternatives and won't have the jacked up formatting and compatibility problems an OpenOffice or LibreOffice document will. For anything beyond a simple chunk of text there is no alternative to Office if documents are shared with other users.


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