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Apple CEO Tim Cook makes an rare admission to a "miscalculation" on product mix

When Apple released its earnings report for fiscal Q1 2014 this afternoon, the company “missed” analysts’ expectations for iPhones sales. Analysts were expecting that Apple would sell 55 million iPhones during the quarter, yet the Cupertino, California-based hardware/software giant only sold 51 million iPhones.
 
Part of the shortfall in the numbers could come from the fact that Apple misjudged demand for the budget iPhone 5C. During the company’s earnings call this afternoon, Apple CEO Tim Cook admitted, “It was the first time we ever ran that play, and demand percentage turned out to be different than we thought.”


iPhone 5C
 
In this case, many customers weren’t too impressed with the “new” iPhone 5C and had no problems forking over an extra $100 to step into a more advanced iPhone 5S. "The mix was stronger to the 5S, and it took us some amount of time to build the mix that customers were demanding.”
 
Apple’s strategy with the iPhone 5C was slightly different than in years past. Before the iPhone 5C, Apple would traditionally introduce a brand new generation of iPhone at the $199 price point (on contract), and simply discount the previous generation model to $99 (on contract).


iPhone 5S
 
However, with the launch of the iPhone 5S, Apple took things a step further. Apple discontinued the previous generation iPhone 5 and introduced the iPhone 5C, which was essentially the iPhone 5 in a candy-coated plastic shell. Apple hoped that the colorful plastic shell would distract customers from the fact that this was just a warmed over iPhone 5.
 
In fact, Apple was so confident in its ability to “read” its customers that when the iPhone 5C and iPhone 5S were launched last year, it was the cheaper iPhone 5C that got the most prominent real estate on Apple’s website and the bulk of Apple’s attention in TV spots.

 
As for why he thinks customers are actually flocking to the iPhone 5S instead, Cook says it’s because of Touch ID. “It's a major feature that has excited people. And I think that, associated with the other things that are unique to the 5S, got the 5S to have a significant amount more attention and a higher mix of sales."

Source: Apple



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RE: Can we stop calling a $550 phone 'budget'?
By Gio6518 on 1/28/2014 10:28:54 AM , Rating: 5
quote:
Kind of like the Microsoft Windows that comes "free" on every new computer. "It's still overpriced".


Yup kinda like how you can pay twice as much for a computer that has the exactly same internals, for twice as much because it has mac OS...and realize that most software doesn't work and have to buy virtual Windows anyways.....LOLOLOLOLOL


RE: Can we stop calling a $550 phone 'budget'?
By Argon18 on 1/28/2014 12:20:09 PM , Rating: 2
You won't catch me defending Apple and their world of overpriced closed proprietary crap. But you won't catch me defending Microsoft and their world of closed proprietary crap either.

Clueless fanboys are so easy to spot. It's like you don't even try to hide it. Take off the rosy Redmond goggles and you'll find Apple and Microsoft are two sides of the same broken proprietary coin.


RE: Can we stop calling a $550 phone 'budget'?
By Labotomizer on 1/28/2014 5:54:17 PM , Rating: 1
Microsoft is one of the leading contributors to the Linux kernel. Microsoft has numerous open source projects. Additionally, they in no way, shape or form limit anyone from running anything the could ever want on a Windows system. Nor do they prevent their OS from being loaded on whatever hardware you'd like. Sure, you pay for it. But it's better than dealing with people like you on a forum when you have a problem.

Heck, I'd pay you $200 if you never logged into this site again. And I'd get the better of that deal.


RE: Can we stop calling a $550 phone 'budget'?
By Argon18 on 1/29/2014 12:24:28 PM , Rating: 2
"Microsoft is one of the leading contributors to the Linux kernel."

Lol, what? No they're not. I don't know who is feeding you your information, but time to find some more reliable sources.

" Additionally, they in no way, shape or form limit anyone from running anything the could ever want on a Windows system."


A couple things wrong with this statement. Namely the last two words "Windows System". Microsoft uses closed proprietary protocols, closed proprietary API's, and closed proprietary file formats (Office) to lock you into their ecosystem. They've always done this. Anti-consumer and anti-competitive behavior is what this is called. But you'll continue to take it up the butt and smile like a good Wintard, won't you.

Lets put it another way: "Apple in no way shape or form limits anyone from running any Apple software on an Apple system". See what I did there?

" Nor do they prevent their OS from being loaded on whatever hardware you'd like."


Wrong again. You probably haven't heard of the TPM trusted platform module, or the UEFI encryption keys that lock your hardware to your OS. On top of that, when you're stuck using a Windows OS, you're stuck using only the hardware that the OS supports - Try using your graphics card from 2003 on a Windows 8 PC. It probably won't work due to driver incompatibility. Linux doesn't have this problem.

"Sure, you pay for it. But it's better than dealing with people like you on a forum when you have a problem."

I'm not sure what your point is here, aside from being a troll comment. Whether you choose Microsoft or Apple or Linux, all three have paid support options, and all three have internet forum support options.

"Heck, I'd pay you $200 if you never logged into this site again. And I'd get the better of that deal. "

Don't shoot the messenger. I only speak the truth. You've got to remove those Redmond Wintard goggles if you want to see clearly.


By Cheesew1z69 on 1/29/2014 3:28:03 PM , Rating: 2
quote:
aside from being a troll comment.
Oh, the irony is getting deep in here...


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